Social media marketing is using your social media handles to promote or market your products and services. In simple terms, it is online advertising. The process is simple yet complex at the same time in nature. Social media companies u
Consumers online brand-related activities (COBRA)
Electronic word of mouth (eWOM)
A social media marketing agency would carry out campaigns, engagement posts and stories, and much more to drive the traffic. If people like your content, visuals, tone etc., they’ll advertise on behalf of your brand with their recommendations. This accomplishes
a certain level of online advertising. It is important to note that the tone of voice and colour palette plays a very pivotal role in the recommendation of social media companies. Your brand tone or brand voice is the personality
of your brand. It is the values that your brand stands for. It is the way a brand talks. For example, Zomato talks to you as a friend, its personality is friendly. Apple talks to you as a mentor, its personality is confident
and quality. You won’t ever see Apple cracking jokes on its feed and Zomato acting as a mentor because it is not their tone. Visuals or color palettes also play a huge role in a marketing agency. The colors in your logo
are your brand’s colour palette. There has to be an element of your colour palette in all the posts that you make.
WHAT ARE THE BENEFITS OF SOCIAL MEDIA MARKETING?
As of 2020, 3.6 billion people use social media globally
Here are few more reasons why social media marketing is important for any business-
Additional inbound traffic
When you don’t market your product, your customer base comes to a point of saturation. But, when you do online advertising, your inbound traffic rate increases. There is more engagement, more opportunities to explore and more clients to approach for and
to be approached.
Search engine rankings
When you produce quality content with the right set of keywords, your search engine rankings increase gradually. This, in turn, results in increased traffic to your handles and website, which drives sales and also generates leads.
When people like your content, your products and services, they give you a follow. They tend to stay updated with your brand launches and announcements. This shows that they are interested and usher to a potential lead to loyal customer conversion. When
your social media marketing agency takes time to develop a positive relationship with your base, there will be a word of mouth and increased numbers.
The results and analytics can actually be calculated by social media companies. When you do online advertising, your marketing agency can tell you the impressions and shares. This helps you understand if your post is doing good or something has to be
changed. Well, these are only some of the benefits of social media marketing. The list is pretty big when it comes to how a business can avail themselves of these advantages.
BUT WHAT MAKES ONE ‘THE BEST SOCIAL MEDIA MARKETING AGENCY?
There are certain factors that you should consider before arriving at a conclusion with an agency. If this fills your checklist, you can give a nod to the agency and align work.
Paid advertising on social media
Any marketing agency that functions on the digital frontier would do paid advertising. They can boost your posts etc. and tell you the results and impressions. They help supplement your organic efforts. Depending on your audience and KPIs, a paid social
agency may recommend different networks for different goals.
Social media campaigns
What makes it the best social media marketing agency is its campaign planning and execution. Look at the past work of the marketing agency and its clientele. Oftentimes you’ll also be able to see the analytics reports on the agency’s websites. You can
judge better from that as well.
Social media management
Any social media marketing agency does basic social media management. This includes posting, responding to comments, planning your content calendars etc. Again, you can view their portfolio pool and decide for yourselves as to if they align with your
goals and vision.
The best social media marketing agency will know how to understand your plan and create an effective marketing strategy for that. The execution is also a key judgmental point as it is the factor that determines ROI or return on investment. For example,
if you want to drive traffic towards your website, the strategy should be promoting the website, mentioning about the link in bio, sale offers, contest alerts etc.
Most social media agencies provide you with a report on the online performance of your brand or website. They track the leads, impressions, CTRs etc. They tell you what type of content did great and which didn’t, the visuals which were appreciated and
vice versa and much more like campaign success etc.
Social media marketing is the need of the hour for any business. An online presence of your brand can take you a long way and especially, when done with the right social media marketing agency. As an agency ourselves, we’ve been doing this for 6+ years
and have worked with brands such as Uber, Shell, Aditya Birla etc. to name a few. We are a group of young and driven professionals who have a digital take on things. We take delight in our work and our culture. If you wish
to upscale your social media marketing game, you can always chat with us over a cup of coffee or drop us a mail at firstname.lastname@example.org or give us a call on +91- 9773636203/ 9833401634 and we’ll get back to you.