How LLMs ‘Read’ Content, And What Writers Can Do to Help

Still Writing Just for People? Not Anymore.

In 2025, your content isn’t only for humans. It’s being scanned—decoded—by ChatGPT, Gemini, and Claude. If they can’t make sense of it, you won’t show up.

LLMs Don’t Read. They Decode.

They don’t see visuals or tone. Just tokens, structure, and clarity. If your message isn’t direct, it’s invisible to them.

Write to Be Understood. Not Just Read.

Use question-style headings. Keep your terms consistent. Add schema. Say what matters up top. Structure isn’t optional—it’s what gets you seen.

If It’s Not Structured, It’s Skipped.

60% of searches end without a click. ChatGPT links mostly go to service pages. If AI skips you, real users never see you either.

Help the Model Learn You. Don’t Just Hit Publish.

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