Product photography, also known as Ecommerce photography, is the process of taking photographs of products for a website and social media platforms depending on the target audience. These pictures are distributed to increase sales and spread awareness of a business's goods and services. In order to increase a brand's sales, the product must have a strong visual presence in addition to the features that it offers.
For example, if you are looking for a handbag and know that Gucci being one of the most valuable luxury brands worldwide, has an amazing collection, you will most likely choose the one that looks better than others on the site.
This is how product photography influences purchase and sales.
Product Photography Company
People today are inclined towards things that have a strong visual presence. If your brand lacks something that catches people's attention, it may be difficult to reach a wider audience. It isn’t a mandate, but vital for sure!
A Product photography company focuses on photographing the products in order to display, promote and highlight the features of the product. Amongst so many available options, which platform would be more effective for marketing today? Social Media it is! As a result, there are numerous ecommerce stores and social media platforms where product photography is essential.
Assume you've been tasked with photographing a pair of heels. All you would do is understand that the heels must be clicked properly. However, when a product photographer is added to the mix, the entire concept improves significantly. That’s when lighting, props, angles, and position of the product change and the image becomes much more appealing.
There are different types of product photography that are to be taken into consideration. Let’s have a look at some of them:
- Individual Shots
The name itself suggests that the photos in this category consist of one product that serves as the focal point of the image. In this kind of photography, a single product and its features are emphasized.
- Group Shots
A Group Shot is when multiple products are photographed in one frame. Skincare and makeup products are excellent examples of this type of shot. It is important for a photographer to capture the image in such a way that all of the products are well displayed.
- Details shots
The shot's type is clearly indicated by its name. The products are clicked in closeup so that the specifications and special features of the product are easily visible. The emphasis is on the features that will set it apart from the competition.
- 360 Degree shots
This is one of the most interesting types of shots taken by a product photographer. This includes images of a product from all angles, which entices the buyer to investigate the features and ultimately buy it. A photographer must take multiple photos from various angles and stitch them together in a sequence to accomplish this.
These were some of the prominent shots that a photography company focuses on.
Why Choose Verve Media for Product Photography?
Are you looking for a company that provides the best product photography services? Verve Media is here to help! We employ all methods to capture an effective product shot. We understand your needs and make sure that our services are of the highest quality.
Your wish is our command, so we make certain to get the best photography possible using our high-quality cameras, a white background to enhance the product's appearance, and a tripod for stability.
Apart from photography services, we also stand strong as a video production company as per the client’s needs. What are you waiting for? We are right here to bring the best of all.
