Importance of Web Accessibility in 2023

The significance of the internet is growing with each passing day in the modern world. Moreover, it is critical that all members of society have equal, unhindered, and easy access to informational resources. Web accessibility levels the playing field for those who might otherwise be unable to utilize search engines, use social networking applications, or purchase things online.
So, let’s Buckle up and read a detailed breakdown of why web accessibility should be every brand’s priority in 2023.

First of all, what is web accessibility?

The WC3 Web Accessibility Initiative describes web accessibility as the use of different tools and technologies to make a website more accessible to differently abled people. This access equalizes the playing field by providing equal access to the same online services, goods, and functions for everyone. This can include simple tasks such as visiting a website to purchase groceries, bags or gadgets.

What are the Web Accessibility Standards?

The Web Content Accessibility Guidelines (WCAG) has three levels of accessibility compliance:

• A- The starting point for online accessibility compliance. It focuses on a website's basic usability. Failure to meet this standard will result in a fully inoperable website.
• AA- Ensures that the most major accessibility obstacles are overcome by focusing on the visibility and look of objects on the screen. Many firms strive to get Level AA certification. It also meets all of the Level A standards.
• AAA- This focuses on all aspects of a website, including design, development, content, and more! It necessitates that a website is designed with accessibility in mind from the start. It also passes all of the Level A and AA standards.

Why is Web Accessibility Important?

Web accessibility has sometimes been ignored as a nice-to-have rather than an essential, but this is changing. Of course, the first reason why one should hire a website design agency Mumbai to create an accessible website and ensure the website isn’t discriminatory. Economically, ignoring the specially abled community means ignoring millions of potential customers with billions in purchasing power.
Along with providing information more freely, accessible design also improves user experience and satisfaction.

Accessibility and Your Brand

Accessibility can strengthen your brand, spur innovation, and broaden your market reach. Good branding conveys to a client that your firm is reliable and trustworthy; it demonstrates that you understand the demands of the customer. Brand accessibility helps you to interact with your clients more simply and removes any obstacles to using your brand and services.

When designing a brand and guaranteeing that it is accessible to everybody, here are the following points in mind that the best web development company in Mumbai keeps:

1. Alt text
   With the use of screen readers, alt text can give a blind user textual information in place of photos, graphics, or charts in web content. In short, all users should have access to the same information, regardless of whether they can view the photos.
2. Colour and contrast
   High contrast colour on the website makes it easier for people with limited vision to read your web content. Using a dark text colour with a light backdrop, for example, or vice versa, will give a better insight.
   Take into account however, that each individual has unique skills. As a result, give the ability in the web browser to modify the colour combination of existing hues.
3. Font size
   Increasing the font size scale is the simplest technique to boost brand accessibility. By raising the size of your typefaces, you will provide visually challenged clients better access to your site's content. A robust and diversified structure promotes readability by helping readers to pick out distinct parts and follow the text flow more quickly.

Now is the time to check your website accessibility

Web accessibility should be on every business’s to-do list. All website owners must recognise that upgrading their sites' accessibility does more than increase their earnings and visibility. It also contributes to their status as entities concerned with the interests of all members of society.

Increasing online accessibility by configuring your site with technological tools and functionality contributes to your company's social responsibility. As a result, you should emphasize boosting the accessibility of your website in 2022 to secure better commercial outcomes.

Making your website accessible can be a challenging task. To reap the rewards, why not join us for a dedicated web accessibility service. We take time to build the right approach and create digital experiences that are visible, usable, and most importantly accessible to everyone. As a digital marketing company in Mumbai we offer many services for your brand. Contact us and let’s benefit everyone in this together!