Web Design with Purpose: Communicating Your Business Vision and Values Online

Your website is the first thing that customers will come across when they search for you. There are many components like Search Engine Optimization (SEO) that constitute an effective digital marketing strategy. One component that tops this list- Design.

Before reading, we first perceive the visual elements; and that is true for any type of visual media including websites. Hence, there are more chances of customers waiting back and even purchasing your products or services when they like the aesthetic of your site.

Why is good web design important?

If you are willing to put effort into developing a good web design, you might wonder if it is worth it. To answer shortly- yes it is. Here's why:

1. To make a solid first impression
   As mentioned before, websites are the first thing of your brand that the customers will come across. If at that point your design is average or customers find it hard to navigate through your site, they won’t return again in future. Think of it this way- the better your design, the longer the customers will stay and browse through the products, the higher chances of them making a purchase.
    
2. For implementation of SEO strategies
   Certain web design aspects directly affect your search engine rankings. Page loading speed, navigation are some things that web crawlers check before indexing your site.
    
3. To build trust and loyalty among customers
   Finally, every marketing effort is done for the customers, to gain their loyalty and trust. As only then will they be confident enough to pay for your products or services.

Characteristics of a good web design that communicate your business vision and values:

Now that we know how important web design is, let's dive into some things that are are characteristic of a good one:

1. Easy to navigate
   Customers will visit your site whenever in need of information and they usually have a short attention span. If at any point they cannot find a topic or have trouble clicking on the link, they will simply exit. It is your responsibility as a business owner to ensure this doesn’t happen as bounce rate negatively affects your search engine ranking. Try writing bold headings so visitors can find them easily on the page. Keep the navigation as simple as possible whilst also giving a thought to graphics.
    
2. Responsive design
   Broken content is annoying and makes your customers press the exit button on your site faster than ever. With different devices like mobile, tablets and laptops used by people around the world, you need to ensure that your site can be viewed and used on all of them. Usually, newly created sites tend to be optimised only for laptop use which is why when someone tries to access them through phones, certain parts get cut off. To keep all your users engaged, optimise your site for mobile use as well.
    
3. Optimise page speed
   The average attention span of humans is about 8.25 seconds. If your website doesn't load within that time range, your viewers will simply leave it and click on another link from the results page. One tool you can use to check the speed of your page is Google Pagespeed Insights. You can even identify the factors that are deterring the speed of your site so as to work on them. Some factors that do so are many ads, high file size of images or videos, bulky codes, too many plugins, etc.
   Alternatively, you can also partner with a website development agency in Mumbai who will perform this task for you so you can focus on the other important parts of your business.
    
4. Include images and videos
   Visitors are more likely to interact with an image or video than they are with a text; including them can lead to high levels of engagement. However, many companies make the mistake of overloading their website with too many images. This leads to customers getting overwhelmed and feeling lost. It is of essence to ensure that you are including them only when necessary while also giving context whenever you are including them.
    
5. Give clear CTA's (Call to Action)
   Call to action or CTA entices your users to perform an action immediately such as liking a post or even buying your product. If your CTA button is designed well, customers are bound to do the latter. These buttons are designed in a way that they complement your site whilst also grabbing the attention of the viewers to click on it. Use a bright colour for the button. Place it evenly throughout your page so as to improve its appearance.
   
   These are some ways you can communicate your business’s vision and values online with the help of web design.
   Once you ace the web design arena, the first step to establishing your brand’s name in the market is completed. There is a long way to go but remember with knowledge and skills under your belt, it becomes easier. Since, we as business owners don’t have much prowess in the designing landscape, you can partner with a professional agency to make the most of the power of designing.
    

Verve Media is a digital marketing company in Mumbai that offers innovative website development services. Our team of creative yet intuitive web developers help you create a website taking into consideration the user experience. Based on your business needs, you get a visually appealing website that is easy to navigate, has a fast loading speed and responsive design. All this at a relatively affordable rate. Whether you are a well established company or someone who has just started, you can avail their services.

In addition to web development, you can even get graphic design, filmmaking and digital marketing services. They are known to work on search engine optimization for brands like Uber, Shell and NABARD which makes them the best SEO agency in Mumbai.

You can check their website out for more information on the services. Get affordable web design services today at Verve Media!