Home / Blogs / 11 FACTS ABOUT ONLINE MARKETING
Online Marketing also known as digital marketing, internet marketing or web marketing is the art of selling and marketing your goods and services via the internet. It is when your local clothing shop goes online and is now available to the global market. Usually, online marketing is a service that is provided by a digital marketing agency that imparts other services like social media marketing and basically any other service that comes under that canopy.
Online marketing has been adopted by almost every other brand that exists in the market. The number of internet users around the world keeps increasing and so does online advertising. For example, the Indian government launched the ‘Digital India’ campaign back in 2015 to build on online marketing and for better internet connectivity across the country.
Traditional ways of promoting your product like banners, leaflets, TV ads, billboards etc. can cause a hefty sum for the business. An advertisement of 10-15 seconds during IPL can cost you somewhere around Rs. 13-14 Lakhs and that too per slot Hindu Business Line). Even if you invest half of it in social media marketing, you will generate leads and convert sales in a shorter period of time.
You don’t have to go to a factory to get things done. All you need to do is have a stable internet connection and a working PC. Digital marketing is super convenient for businesses as the investment costs are nearly cut to half.
A billboard won’t give you potential leads or reach. A TV advertisement can only tell you the viewership, not actual people who will be interested. Whereas, a digital marketing agency will tell you the leads and people interested because they can track who clicked on the ad. Hence, your business has more potential than ever.
Not only does digital marketing allow you to do online advertising, but a competent digital marketing agency would allow you to undertake other aspects like content marketing, email marketing, social media marketing, PPC etc. as well.
Targeted ads allow you to reach out to people demographically and according to their likes, dislikes, lifestyle etc. as well. This isn’t an option in traditional marketing. You can do it location wise but not know their likes and dislikes. It is not targeted but generic.
Apart from the advantages mentioned above, there are certainly other interesting online marketing facts that you should know of and they are-
These were some of the online marketing facts, the numbers are only going to go higher. Digital marketing has a wide scope if used properly. It has a wider reach with cost-efficiency. As an agency ourselves, we have kept up with the time being and trends. We now have a team of SEO strategists, content writers, social media executives and graphic designers as well. Having worked with brands like Uber, Shell, Marriott and others, we’ve realized that the world is digital and so should your business be. Whether you’re looking for a digital marketing agency, social media marketing agency or a video production company , we’re here to help. You can view our work at https://vervemedia.co.in/portfolio/.
If you wish to upscale your business and looking for affordable local SEO services in Mumbai , graphic designing services , social media marketing services, website development services , you can always chat with us over a cup of coffee or drop us a mail at info@vervemedia.co.in in or give us a call on +919773636203/9833401634 and we’ll get back to you.