Online Marketing also known as digital marketing, internet marketing or web marketing is the art of selling and marketing your goods and services via the internet. It is when your local clothing shop goes online and is now available to the global market.
Usually, online marketing is a service that is provided by a digital marketing agency that imparts other services like social media marketing and basically any other service that comes under that canopy.
Online marketing has been adopted by almost every other brand that exists in the market. The number of internet users around the world keeps increasing and so does online advertising. For example, the Indian government
launched the ‘Digital India’ campaign back in 2015 to build on online marketing and for better internet connectivity across the country.
WHY SHOULD YOUR BUSINESS DO ONLINE ADVERTISING?
Traditional ways of promoting your product like banners, leaflets, TV ads, billboards etc. can cause a hefty sum for the business. An advertisement of 10-15 seconds during IPL can cost you somewhere around Rs. 13-14 Lakhs and that too per slot
Hindu Business Line). Even if you invest half of it in social media marketing, you will generate leads and convert sales in a shorter period of time.
You don’t have to go to a factory to get things done. All you need to do is have a stable internet connection and a working PC. Digital marketing is super convenient for businesses as the investment costs are nearly cut to half.
A billboard won’t give you potential leads or reach. A TV advertisement can only tell you the viewership, not actual people who will be interested. Whereas, a digital marketing agency will tell you the leads and people interested because they can track
who clicked on the ad. Hence, your business has more potential than ever.
Not only does digital marketing allow you to do online advertising, but a competent digital marketing agency would allow you to undertake other aspects like content marketing, email marketing, social media marketing, PPC etc. as well.
- Demographic and psychographic understanding
Targeted ads allow you to reach out to people demographically and according to their likes, dislikes, lifestyle etc. as well. This isn’t an option in traditional marketing. You can do it location wise but not know their likes and dislikes. It is not targeted
but generic.
SOME OF THE INTERESTING ONLINE MARKETING FACTS
Apart from the advantages mentioned above, there are certainly other interesting online marketing facts that you should know of and they are-
- 93% of all online interactions start with a search engine (WebFX) Getting ranked high on a
search engine result page is so important as this will be the biggest tool of online advertising for your business. Once you are ranked on the first page, you automatically see sales and engagement increased.
- There are about 5.4 billion searches made every day on Google (Review 42) Google, the most popular search engine gets around 70,000 google searches per second which on calculating is 227 million an hour (Review 42).The possibilities are endless.
- Almost 70% of people would rather get to know about a company via the internet (HelpScout) This just triples your chances if you
have great SEO techniques in place that your brand will end up getting noticed by a new lead. Think about it like that, don’t you go and search about a brand even before visiting them physically?
- In 2020, 306.4 billion emails were sent and received per day (Statista) As of 2021, it is expected that the numbers would
jump to 319.6 billion per day worldwide. Due to the pandemic, everything took place digitally and the numbers just skyrocketed. Your email marketing can do wonders for your business at this pace.
- On average, the open rate for emails is 82% (Oberlo) All we can say is, get your email marketing game strong and see the results drive up in your business. The insane amount of leads that will be generated plus the retention rate will also grow. Nothing
matters more than a loyal customer to a business and digital marketing can help you to do so
- Facebook has over 65.9% of its users logging in daily (Backlinko) These stats are as of 2021 and the number would just keep growing. Facebook is one of the most
popular apps for online marketing and online advertising. You can create Facebook groups as well to keep up with your audience and understand their behaviour.
- 4.48 billion people use social media worldwide (Backlinko) Again, these stats are as of 2021. Recently, Instagram has announced ads can be run on reels as well.
Reels have an insane amount of reach, even more than posts. TikTok was one of the most popular apps in India before being banned by the government. The music industry flourished so much because of the popularity of
songs on the app.
- An average user spends 2 hours and 24 minutes per day as of 2020 (Statista) Facebook, Instagram and YouTube are some of
the most popular amongst all. With digital marketing, you can also know the time when most of your audience is active and accordingly, the posts can be scheduled.
- If there is affirmative social media experience, the recommendation rate is high One of the greatest perks is the word of mouth and recommendations. Your business can reach other people even without targeting them. All
you have to do is create a positive impression and keep engaging.
- At least 56% of the population owns a mobile phone Statista) Here, your mobile website could have proper navigation and
theme in place. Via digital marketing, you can collect data and tap on people who visited your website or installed your app. This would help in expanding your business.
- Brands that have a social presence have more sales of about 32% on average than the ones that don’t
(Bigcommerce) Come to think of it, even we do that. We look for a brand’s Linkedin, Instagram and Facebook profiles and build a picture around it. Even on websites these days, brands mention their social handles
for a better reach out.
These were some of the online marketing facts, the numbers are only going to go higher. Digital marketing has a wide scope if used properly. It has a wider reach with cost-efficiency. As an agency ourselves, we have kept up with the time being and trends.
We now have a team of SEO strategists, content writers, social media executives and graphic designers as well. Having worked with brands like Uber, Shell, Marriott and others, we’ve realized that the world is digital and
so should your business be. Whether you’re looking for a digital marketing agency, social media marketing agency or a video production company , we’re here to help. You can view our work at https://vervemedia.co.in/portfolio/.
If you wish to upscale your business and looking for affordable local SEO services in Mumbai , graphic designing services , social media marketing services, website development services , you can always chat with us over a cup of coffee or drop us a mail at info@vervemedia.co.in in or give us a call on +91- 9773636203/ 9833401634 and we’ll get back to you.