What is the difference between media agency and advertising agency?

In the growing virtual world, you have often heard the terms ad agency and marketing agency used interchangeably quite often. As there are numerous media firms in Mumbai, the confusion doubles for a brand to choose between a digital marketing agency and an ad agency. However, a brief understanding of both the modern-day marketing tactics can help a business to make a wise choice. With that being said, this comprehensive guide will give you a detailed peek into the differences between media and ad agency, and how can you find an ideal media agency in Mumbai that fits your bill and is efficient to achieve the goals.

If you go on Google and type - the difference between an ad agency and marketing - you will come across a series of articles and blogs defining these two by different agencies according to their interests. That is why you must be aware of its generic definition for better understanding. Though both agencies offer solutions that can help a business grow by increasing sales, the approaches and their results are different.

In a nutshell, an advertising agency focuses on the creation of advertising content and posts them in different media. On the other hand, a digital marketing agency is professional at market research and analytics, brand strategy, and advertisement in measurable media.

Marketing is nothing but a process of conceiving a product and ending with reaching it to the user. In this process, digital media firms use all the elements of marketing and plan strategies to reach the product to a maximum number of consumers.

On the other hand, an ad agency, unlike a digital media agency, has the expertise to form an attractive communication or know the means to reach the audience.

• A media agency Mumbai has access to competitive tools that will give an idea about what your competitors are doing and how are they managing to survive in the market.
• Media agencies develop a strategy that will work great for both consumers and vendors.
• Media agencies keep themselves updated with the latest trends and implement the newest strategy for the campaign.
• Media agencies could be the best option to extend help in increasing sales without affecting your other work.

• An ad agency uses various strategies to make your product a brand.
• Ad agencies are specialized in their field, and they know how to keep your brand's A-game in a competitive market.
• An ad agency brings fresh ideas and strategies to the table for the growth of your business.
• Along with ideas, ad agencies can also get new and strong connections and contacts for your business.

As the basic difference of both agencies is clear, here are a few significant differences between a digital agency and an ad agency, which make them stand different from each other.

• The Skill

Professionals in a digital marketing agency generally have experience working in the company’s marketing departments. They have adequate knowledge and experience in market research, strategy development, product development, and marketing plans. Whereas, employees in advertising agencies include people who are familiar with media planning and creative skills. They have expertise in delivering communication messages to their target audience.

• The Choice

As stated earlier, it is their approach that makes them different from each other. To break down this for you a little bit, a client looking for advertising his/her brand is more likely to follow advertising agencies. However, if they want to collaborate with an external team to enhance their sales, increase their market share, and also develop their products, a digital marketing agency will be the correct choice for them.

Also, as stated above, a digital marketing agency often targets measurable media and advertise that can accurately analyze statistics. Whereas, most advertising agencies advertise brands on media such as television, radio, and billboards, most of which are immeasurable.

Interestingly, many advertising agencies provide digital marketing services, and vice versa, however, if it is completely on you, when it comes to making a final decision.

• Outsourcing

For the unversed, outsourcing means leaving work outside the organization. A couple of media firms in Mumbai outsource their services. Meanwhile, some advertising companies outsource their marketing services to other companies and groups with the same approach. What is the approach of advertising agencies and digital agencies to the services that they provide is a difference that cannot be ignored because it will make a great impact on the results.

• Dealing with the problem

Typically, a digital marketing agency conducts detailed surveys and analytics of customers and competitors for a brand while developing advertising media strategies based on the results. On the other hand, advertising agencies create advertising content and broadcast it on various channels of media according to the brand approach. Each of these methods is effective.

It could be often tricky for many businesses about which agency they must employ. The choice between the two depends solely on the resources and requirements of a business. The most a business can do here is check the agencies carefully to make sure that they are not hiring those that claim to do both marketing and advertising without having the necessary expertise.

Whether you’re looking for a social media marketing company or website designing company in Mumbai, Verve Media, a media agency in Mumbai, could be a great choice for various advertising and digital marketing needs. The media agency Mumbai has served over a hundred clients so far. In the short span of seven years, this media agency in Mumbai has built a positive reputation for its adaptive and open-to-learn approach.

Another thing that makes Verve Media Mumbai a wise choice is its portfolio. Interestingly, Verve Media's portfolio features all their past and ongoing projects. Now, if you look closely, they have clients from a different industry, which ultimately creates an impression of them versatile.

To know more about their graphic designing services or seo service Mumbai, you can visit Verve Media's official website, which has all the necessary information including their contact details or you can directly write to them at info@vervemedia.co.in