16 content marketing types to grow your business

Suppose you have multiple ideas for your business and you know exactly what needs to be done for your business expansion. You plan all the topics that you need to focus on. With various points you need to introduce, the moment you try to implement them, you go blank! This happens because you are not sure about how to execute your ideas.

Since the whole world is digital today, it is very important for a business to be consistent and innovative at the same time. Getting the best digital marketing agencies in Mumbai will help make your process easier. Knowing what is required to post for a better reach is not always enough. You need to be sure about the exact platforms that are vital for the contents to get posted.

This concept of bifurcating what is to be posted when and where is known as Content Marketing. It is the strategy to understand what platform is beneficial for a specific type of content.

Content Marketing can take your business to a whole new level. People today tend to search for something new all the time and the same type of content might be tiring after a certain point. Let’s go through some of the content marketing types that are going to help grow your business.

• Blogs :
  It is important for every business to provide the audience with the answers. Blogs are the perfect type of content that delivers all the important aspects about the business. Blogs consist of short form and long form content so that a reader can go through the same as per his/her interests.
   
• Infographics :
  Only blogs cannot be an option when it comes to delivering complicated details to the audience. People tend to be more attentive when they are being presented with the visuals. Infographics are a convenient option when it comes to convey complex ideas.
   
• eBooks :
  Ebooks are a source that the businesses use to give detailed information to the audience regarding a specific topic. Before referring to ebooks, customers are asked to fill in some of their details, so that the business knows more about their audience.
   
• Videos :
  People tend to engage a lot more, when they find moving examples. Videos are a great way to deliver content to the customers. It turns out to be an easy way of delivering the data.
   
• Case Studies :
  While your business lets people know its experiences, it is quite beneficial if you have case studies mentioned in your site. Your prospects would tend to know more about your background, if you mention relevant experiences of your business.
   
• Testimonials and reviews :
  Letting the audience know about your work with the clients is going to benefit you. This type of content marketing doesn’t require huge expenses incurred, rather its the cheapest way to reach a larger number of audience.
   
• Checklists :
  Checklists are one of the effective ways of content marketing. Here, you can easily understand whether a customer is reaching the required content and whether the flow is correct or it isn’t.
   
• Influencer marketing :
  Today, social media is full of influencers. They have a huge reach and this can in a way be quite beneficial for your business. Using influencers to promote your business, can bring a huge traffic and can lead towards a better growth of the brand.
   
• Memes :
  There are millions of people, who show a wide interest in reading and sharing memes. Can memes be a type of content marketing strategy? Ofcourse, they can! Memes can turn out to be a great way of communication with the audience.
   
• Guides and how-tos :
  Is one of the most efficient ways to connect with the audience. Guides and how-tos are nothing but the quick posts that a business comes up with, to share some of the brand details with the customers.
   
• Tools :
  The audience engages way more when they are being given free tools. These tools are the ones that help the audience to stay connected with the business. For example, a brand providing the customers with free templates.
   
• Quizzes :
  People are so inquisitive today, that they are keen to know answers for topics that interest them. A business can engage its customers by coming up with different quizzes. This would let the audience know and learn more, whereas your business will get more engagement.
   
• Whitepapers :
  Whitepapers are nothing but fact-based research that helps your customers to find solutions to their problems. Whitepapers can consist of bar-diagrams and charts which would make reading a little more interesting.
   
• Interactive Events and Content :
  In order to know your customers more and let them know you more, the most important factor is interaction. Having a direct conversation with the customers would bridge the communication gap. Conducting events such as webinars and seminars would help interact with the audience a little more.
   
• Social media :
  Today, social media has a strong hold on people’s minds. You can find every other person on social media, so why not use this as an opportunity for your business? Consistency is the key. Posting new content and talking about exciting offers can attract a lot of customers.
   
• Newsletters and Email lists :
  Once you reach the required amount of audience, you need to maintain attention. It is not compulsory that the audience would need you all the time, but through emails, you can assure them that you are present right by their side every time they need you.

These are some of the most important types of Content marketing that should be kept in focus. Verve media manages to follow all the required content marketing strategies and this has helped it build a strong and loyal bond with its clients. If you want to widen your business reach through content marketing, social media marketing in India, or affordable SEO services India, Verve Media, one of the best digital marketing agencies in Mumbai is the reliable agency that you need to choose.