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Home / Blogs / How to build a content marketing funnel that converts
Is your company moving at the right pace? Are you growing in line with your expectations, or are you settling for what you have? Congratulations if you are achieving your goals, but if you are still struggling to meet your own expectations, there may be something very important that you are lacking.
Previously, tv ads and newspapers being the traditional marketing techniques are not much in trend today. Since the times have changed, so has the marketing technique and the business strategies used by the advertising industry.
No doubt, TV ads were a great source of advertising, as people used to entirely depend on them for knowing more about new brands and businesses. However, gone are the days when families used to spend most of their time together watching TV. Since the schedules changed, so did the marketing strategy by the business.
Answer this question before looking for an answer. Assume you have an image of your brand's product and you need to post it right away in order to reach a large number of people. Will you share it on Twitter or Linkedin? Of course not; depending on your target audience, you'll use Instagram or Facebook.
This example answers your question.
So, content marketing is a marketing strategy that uses articles, videos, podcasts, and other media to attract, interact with, and retain an audience. This strategy increases knowledge and experience, raises brand awareness, and keeps your company at the top of your mind when it comes time to buy what you sell. Let us go through some of the content marketing examples that can help you establish a strong presence in the marketplace.
Now you have known what is content marketing and some examples of how you can grow your business. Is this enough? It surely isn’t! Come, let us go through these important roles of a content marketing funnel strategy.
Have you ever woken up one day knowing about a new brand and planning to buy something right away? That, however, is unlikely to be true! You won't choose a brand unless and until you know it is trustworthy.
That’s when the below-mentioned concepts come into play:
To give you a gist about these three pillars, you should know that a business must focus on interesting and relevant content. There are agencies that assist you by providing content creation services. Talking about SEO is one of two methods for getting your content seen. It is next to impossible to have a business going on if you don’t have a good social media presence. Agencies providing social media services are professional and that’s how they can be of great help to your business.
We are here to help you build a Content Marketing strategy that converts. We at Verve Media believe that your business should reach out to the audience and that’s where we thrive to work dedicatedly. We aim to be the best social media agency and stand strong as a reliable SEO company in Mumbai. If you are planning to find an agency to provide you assistance for the growth of your business.