Is your company moving at the right pace? Are you growing in line with your expectations, or are you settling for what you have? Congratulations if you are achieving your goals, but if you are still struggling to meet your own expectations, there may be something very important that you are lacking.
Previously, tv ads and newspapers being the traditional marketing techniques are not much in trend today. Since the times have changed, so has the marketing technique and the business strategies used by the advertising industry.
No doubt, TV ads were a great source of advertising, as people used to entirely depend on them for knowing more about new brands and businesses. However, gone are the days when families used to spend most of their time together watching TV. Since the schedules changed, so did the marketing strategy by the business.
What is Content Marketing?
Answer this question before looking for an answer. Assume you have an image of your brand's product and you need to post it right away in order to reach a large number of people. Will you share it on Twitter or Linkedin? Of course not; depending on your target audience, you'll use Instagram or Facebook.
This example answers your question.
So, content marketing is a marketing strategy that uses articles, videos, podcasts, and other media to attract, interact with, and retain an audience. This strategy increases knowledge and experience, raises brand awareness, and keeps your company at the top of your mind when it comes time to buy what you sell.
Let us go through some of the content marketing examples that can help you establish a strong presence in the marketplace.
- Blogs
- Social media posts
- Emails
- Videos
- Newsletters
Role of a Content Marketing funnel:
Now you have known what is content marketing and some examples of how you can grow your business. Is this enough? It surely isn’t! Come, let us go through these important roles of a content marketing funnel strategy.
- It is made to inform:
You can inform your potential and existing customers about your brand by using blog content or how-to videos. This will give them a better understanding of who you are and how you operate. It will also assist them in determining whether or not they can connect with your brand.
- It is made to connect:
Your blog content will provide them with a high-level overview of your company. On the other hand, having an active social media platform will be an effective and simple way for your customers to connect with you. If they have any questions, they will be able to contact you easily.
- It is made to entertain:
It is fun! Boring content is a strict NO! Nobody has a lot of time today to spend going through long blank pages. A creative and entertaining form of content is always engaging and interesting.
How does Content Marketing work?
Have you ever woken up one day knowing about a new brand and planning to buy something right away? That, however, is unlikely to be true! You won't choose a brand unless and until you know it is trustworthy.
That’s when the below-mentioned concepts come into play:
- Awareness stage:
The awareness of the brand is the first step in the purchasing process. They'll view a social media post or read a blog post. As you're letting them know there's a problem, the information you provide should be insightful and instructive at this point.
Eg: How Lifebuoy introduced handwash and began raising awareness through regular advertising strategies.
- Consideration stage:
Once you are done with creating your brand awareness, either today or tomorrow customers will get to know about your brand. If they find it relatable or your product seems to be like a solution to their problem, they will consider your brand.
Eg: When Lifebuoy began connecting with customers by relating to their problems with soaps for washing hands. That's when people began to realize they needed a replacement.
- Decision-making stage:
This is the final stage, where the customers find your brand to be a suitable solution for their product. This stage is also known as the closing stage. You must make it clear why choosing your product over competing brands is the best course of action.
Eg: This final stage gave Lifebuoy a positive attitude. People recognized the importance of using handwash over soap and decided to switch and replace hand soaps.
Being a brand, you must clearly know what, when, where and how content has to be posted and which advertising strategy will be the most effective for your business. Following a content marketing sales funnel will attract the audience and give them a reason to choose you over any other brand.
That has been enough knowledge about what is essential and why. Now is the time to figure out what are the three pillars of Content Marketing.
3 Content Marketing Pillars:
- Content creation
- Search Engine Optimization
- Social Media
To give you a gist about these three pillars, you should know that a business must focus on interesting and relevant content. There are agencies that assist you by providing content creation services. Talking about SEO is one of two methods for getting your content seen. It is next to impossible to have a business going on if you don’t have a good social media presence. Agencies providing social media services are professional and that’s how they can be of great help to your business.
We are here to help you build a Content Marketing strategy that converts. We at Verve Media believe that your business should reach out to the audience and that’s where we thrive to work dedicatedly. We aim to be the best social media agency and stand strong as a reliable SEO company in Mumbai. If you are planning to find an agency to provide you assistance for the growth of your business.