Does word count impact the performance of your posts?

Is it necessary that a long blog of 2000 words will reach the 1st page on Google? There’s nothing such as a lengthy and detailed blog is better. You're probably wondering if the word count has any effect on the performance of the post. Or why bother publishing lengthy material if tiny postings may rank on Google? Let's find out below.

When it comes down to it, there isn’t a one-size-fits-all approach to word count. One can’t just write irrelevant points to reach a certain word count, in fact, that might actually disturb your SEO. There are so many questions that can occur to your mind-

1. Does your audience like reading lengthy content?
    
2. Will consumers like reading such excessive and unnecessary material?
    
3. What if you don’t have that much content? Should you still write to reach a specific count?
    

When writing listicles, such as a how-to article, or articles that define trends, you can go even shorter. Getting to the point and giving the reader the information they need is the most crucial thing to be accomplished.
Ultimately we have to answer the question in the headline and provide additional knowledge which is related to the topic without running around the bush.

Word count differs according to the niche

Here is a breakdown of traffic distribution word count criterion for each industry from Neil Patel’s Website.

As you can see that every industry has its own word count. Based on the industry you’re targeting the word count automatically differs. To get a top SEO company in Mumbai will help provide more effective work.

How Do You Determine the Word Count of Your Post?

For the perfect word count, there are several factors that are considered such as:

1. Nobody wants to read something that doesn't have an enticing title and headline. Similarly, an unappealing title might deter attention even if you have produced outstanding content. Stick to the information related to and about your title.
    
2. The manner in which you provide the information is really important. If readers are having problems linking information from separate paragraphs, they might stop reading your content. Headings, bullet points, graphics, statistics, and spacing are all part of the framework. Keeping it to the point and making it readable is important.
    
3. Once you've decided on a topic to write about, look for and comprehend keywords. It helps you to understand people's search intent and steer your content.

“The number of words on a page is not a quality factor” -John Mueller, Google.

In summary, you don't quite want "trash" in your content, or for the reader to get confused and not realise the purpose of your blog. It must be brief and to the point, providing the reader with some knowledge and meaning. At the same time, it should be substantial and complete for others to understand all of the points you're trying to express.

Blogs are an integral part of a company’s website. It is important to be precise as well as follow SEO strategies in order to grow a company. Be it for a startup or a well-known company, the ultimate goal is to get the right audience and its attention. To help make that process efficient and beneficial, digital marketing agencies will come into the picture.

Similarly, at Verve Media we aim to help grow a business organically. Our experienced team focuses on various factors to boost your reach to find the right audience. It can get tricky to know the precise details of how to organically grow posts, our SEO team specializes to keep you on top. Whether you’re looking for the best social media agency in India or a top SEO company in Mumbai, let us come together and help your company shine!