As the digital media marketing services in Kandivali, Andheri, and many other localities of Mumbai have seen a rise in the last few years, more than a privilege it has become a necessity. In the digital era, sustaining in the market could be difficult,
if your business is not associated with any digital media agency Mumbai.
Among many other digital marketing tactics such as paid marketing, brand marketing video, video ideas for social media channels, Pay-Per-Click advertising has managed to make a space for itself. Over the years, this advertising has become an integral service provided by a well-established digital marketing agency in Andheri.
If you have landed on this page, there are possibilities that you are either looking for a digital marketing agency in Andheri that provides PPC advertising or you want to know about it in depth. Well, in both cases, this comprehensive guide will provide
you with some help. With that being said, we are going to give you a quick rundown to what PPC advertising is, and its importance & benefits in the survival of a business in the market.
As mentioned earlier, PPC stands for Pay-Per-Click. In this method of digital advertising, the marketer runs an ad on a specific network or platform and pays every time the ad is clicked. Interestingly, as per Google's 2018 Economic Impact Report, Pay-Per-Click
marketing is an extremely profitable channel, with an average of $2 in revenue for every $1 spent.
On the other hand, the ad campaigns planned for PPC advertising target specific keywords users may search for and demographic data leading to audience segmentation. Along with this, they can be created to achieve multiple marketing objectives, such as
to increase sales, leads, and traffic on the website, are a few to name.
WHY IS PPC ADVERTISING IMPORTANT?
Believe it or not, the most compelling reason for a PPC strategy is the immediate results. With performance-based metrics like impressions, conversion rates, cost per conversion, and geographic data, you can refine your PPC campaign accordingly to maximize
your ROI. Here are a few reasons that make PPC marketing an essential part of the marketing strategy of any business.
- Unlike search engine optimization, PPC advertising can give marketers results as soon as their ads go live. Businesses that are interested in taking advantage of a very short-term marketing window, PPC is the answer for
them.
- PPC is one of the most successful forms of digital marketing, and the stats and reports speak for it. For example, according to a Statista, out of all forms of online marketing, search PPC ranks highly with as much as 20%
claiming it offers them the highest ROI out of any digital marketing strategy. Meanwhile, Wolfgang Digital has also claimed that by 2020 paid-search advertising surpassed organic search engine traffic as the top revenue
driving channel in digital marketing.
- Here comes the reason why PPC marketing should be the first preference of any small and medium sized business, it is built entirely around budget. Eventually, this offers a much greater level of control than traditional
paid advertising strategies. Also, a business can boost ad spend for areas/demographics/queries that work, and reduce ad spend in areas that don’t work.
- The importance of PPC rests on a business’s ability to accurately read their data, make adjustments to the existing and new ad campaigns, wait for new data to come in, and then measure the effectiveness of the changes.
BENEFITS OF PPC ADVERTISING
When a digital media agency mumbai puts the right PPC marketing plan in action, it brings huge profits on the table. Thus, Pay-Per-Click marketing is perhaps the most powerful marketing tool in the digital world. Though this online marketing tool brings
numerous benefits, we have listed a few that are nothing but the tip of an iceberg of PPC advertising benefits.
Search engine PPC and search engine optimization go together well. Though there’s no direct link between PPC campaigns on Google/Bing and SEO rankings, businesses that optimize both are more likely to improve SEO.
Also, since PPC offers results much faster than SEO, it’s possible to test keyword strategies in the former and then use conversion rate (CR) and traffic data to determine if similar strategies would work for long-term SEO.
Unbound’s data shows that 50% of visitors arriving to a retailer’s website from a paid search ad are more likely to convert than those that came from an organic link.
Ads can be activated quickly and de-activated instantly as well. As stated above, one can modify the strategy according to the latest trend and tactics of digital marketing.
PPC is easy to set-up and get running quickly, unlike content focused marketing strategies, slow-working SEO, and labor-intensive traditional advertising.
Thus, PPC advertising has proven to be a reliable and profitable channel for tons of businesses such as B2B, B2C, nonprofits, and other companies seeking quick, quality traffic and conversions, among others.
Verve Media’s team of professional marketers can help businesses understand why PPC is important for modern digital marketing and sustainable business growth. As an ad agency in Mumbai we help our clients expand online by taking advantage of a wide range of search engine management strategies.
Apart from PPC advertising, we are a digital media agency Mumbai offering a wide range of digital marketing services; from brand marketing video, video ideas for various media channels, content marketing, website development and much more.
In the seven years of our run, expert professionals have served numerous digital marketing services like social media services India to over a hundred clients from various industries.
Wish to join hands with us for your digital marketing needs that offers all the services of a website development company in mumbai or the best seo company in mumbai ? Contact us today! Our website features our portfolio, list of happy clients, vision, values, and work ethics. Alternatively, you can write to us directly at info@vervemedia.co.in and wait for us to get back to you with our team of creative minds.