Digital marketing in layman’s terms is ‘advertising your products via digital channels.’ When we talk about the channels, we mean websites, social media, mobile apps, pop-up ads, email etc. We have to agree that our lives are encircled around the internet.
According to statistics, around 48% of consumers start their buying process with a query on search engines. At times you might search about some query and the top 2 or 3 results would have an ‘ad’ written on it, this is
the result of digital marketing.
WHY IS DIGITAL MARKETING IMPORTANT?
Via digital marketing, marketers and your assigned marketing agency can gather valuable information about customers. It is an extremely powerful tool as it gives you sturdy insights about likes, dislikes, timings, ratios etc. The biggest plus point of
digital marketing is the ability to target an audience. Now, you can target your audience on two basis-
- Demographic
- Psychographic
These two are the very basis of the decisions made around digital marketing. Think about it, you search for ‘Trips to Himachal Pradesh’ on your search engine, and later when you scroll through an app or a website, you see trip planners and other holiday
websites popping up. This is because the app was tracking you and your movements. There is more to this complexity but, digital marketing has a big role to play in it.
WHAT IS A DIGITAL MARKETING AGENCY?
Digital marketing agencies are a type of advertising agency that helps businesses with sales and lead generation. They use their best digital marketing tactics to do so. For the sales to convert and the leads to generate, you need quality content, amazing
visuals and great execution. A digital marketing agency would help you plan a campaign if you want to do it geographically or psychologically. Geographically is when you’ll target according to locations and psychologically
is when you’ll target according to lifestyle, likes and dislikes. Digital marketing agencies focus a lot on running ads, SEO and SMM. An orderly marketing agency that focuses on the digital front would have SEO strategists,
Copywriters, graphic designers, social media executives, digital marketers etc. in their team.
WHY SHOULD YOU HIRE A DIGITAL MARKETING AGENCY FOR YOUR BUSINESS?
A great move for your business would be to work alongside one of the best digital marketing agencies in mumbai who would check off your list of digital needs. Digital marketing agencies merge technology and recent marketing techniques for a better reach for your
business. In the last 1.5 years, when the world was in lockdown, the businesses didn’t stop, they rather took all their operations online. They still made sales, they still made receipts because they were able to reach
their audience.
In these past few months, the world has been under a digital revolution. Your business can achieve and grow a lot from this revolution with a great digital marketing
agency in place. You can understand and beat your competitors’, implement your concepts and strategies in a rather cost-effective way and generate sales.
HOW TO SELECT THE BEST DIGITAL MARKETING AGENCY?
Content is the king of marketing. If you have great content in place, you get organic growth. The content has to be engaging, personal and always relevant. Look at the past work of your prospective marketing agency and if it matches your goals, put a
tick on that checklist. Always, ensure that the agency has worked in different expanses. This helps in knowing that the content team can get a hold of any genre.
SEO is one of the most pivotal tools of digital marketing. SEO or Search engine optimization is a technique by which you rank your website higher on the search engines results pages. It can be done organically with the help of keywords, backlinks etc.
The SEO strategists help boost the traffic with the perfect combination of tech and content.
SMM or Social media management is also extremely important to be considered as most of the engagement takes place on Instagram, Facebook, Whatsapp, Twitter and YouTube. A strong presence on social media can take your business a long way. Always make sure
to look at the brands and the type of brands that are being handled by the agency to come to a decision.
Emails are one of the best ways to put your point across. If you nail the subject line, you get your message delivered. Think about it, you know about most of the news regarding the sales and launches via email notifications. At times, we might not scroll
through our feeds but we always check our notifications at least once every hour.
Most people would rather prefer to watch a 30 seconds video rather than scroll through 10 slides of a carousel. Videos help with keeping the viewer engaged and imparting the information in a pretty concise manner. For example, reels on Instagram have
been a major hit, shorts on YouTube are taking over the long-form format. Memes on social media pages with videos be it 5 seconds or 30 seconds, their recall value is higher than a textual post.
The world is digital and so are your end-users. Just posting on an Instagram page and Facebook page won’t help you reach larger numbers. With digital marketing, your business can target specific
audiences without troubling your finances. Digital marketing is more than just posting and handling social media, it is about reaching your audience in a rather personalized way. As a digital marketing
agency ourselves, we’ve been doing this for 6+ years and have worked with brands such as Uber, Shell, Aditya Birla etc. to name a few. We are a group of young and driven professionals who have a digital
take on things. We take delight in our work and our culture. If you wish to upscale your digital marketing game or looking for a social media marketing agency with seo services in Mumbai and video production
company, you can always chat with us over a cup of coffee or drop us a mail at info@vervemedia.co.in or give us a call on +91- 9773636203/ 9833401634 and we’ll get back to you.