Types of Marketing Videos to create for your Business

• Some fun facts about Marketing Video Content Consumption as studied in the past one year by reliable marketers across the world:-
  1. 90% audience thinks video content helps them in decision making,
  2. An average internet user consumes about 7 hours of video content as per 2019.
  3. 54% of people watch YouTube videos specifically to help them solve a problem concerning a brand or its products
  4. 86% of consumers would like to see more business marketing video content from brands
• Some fun facts about what global marketing firms believe in terms of using video content in their digital media:-
  1. 85% of businesses use some kind of video in their marketing strategies.
  2. 88% say business marketing videos give them a positive Return on Investment.
  3. 85% say a video is an effective way to grab their audience’s attention online.
  4. 93% of brands say they’ve gotten a new customer due to a video they shared on social media.
• All these video marketing related statistics suggest the emphasis that marketers have comprehended and the rising implication of marketing videos in a brand’s content strategy.
• Content strategy is essentially the discipline that is responsible for satisfying business requirements through content creation and distribution in a manner that agrees with your desired target audience. Depending on the kind of brand and its offerings, the marketing videos for the business would be made.
• With the increasing amount of video content consumption by internet users all over the globe, using video content is the best way of reaching out to a wide spectrum of audiences and communicating your messaging in a simplified and accepted manner.

The process of Video Marketing is a relatively detailed one. Let us give you a brief overview of the same using an example. For the same, let's assume yours is a brand named Eterna that is into providing young women with cruelty-free beauty products.

• Understand the business objective : Understand your brand and what the brand’s personality is. Go into the details of what its innate personality should be and how you want the audience to perceive it. Supposedly, our brand is all about being cruelty-free and enhancing the inner beauty of women.
• Understand the audience : Interact with the target audience to get a better understanding of what works with them and what doesn't resonate with them. Here, the need would be to talk and observe buying behaviour and mindsets of as many young women as possible.
• Define goals : State what you need the audience to know by the end of the video/ series of videos. This way you will be able to keep the central communication right. In the case of Eterna, we want to focus on how beauty products are an addition to women's beauty and not a coverup for imperfections.
• Video ideation: Now that you have a proper idea as to what the central communication idea of your video would be, Ideate upon the different ways in which the same communication can be passed on in the video. There are different types of marketing videos that could be made of the same. Read more on this ahead.
• Production Deck: Prepare a deck containing all the details - the storyline, the script, the cast of the video, the mood, the tone and the people involved. Get in touch with the people or maybe a marketing video making company who knows how to produce your video best. They will help you shoot and edit your business marketing videos in a way that the messages you want to communicate are clear and that your video objectives are met.
• Channelise and Publish: Based on your brand objectives, your target audience and most importantly, the goal you have to fulfil by putting the marketing video out there; you must figure out what channels should be used to market the finished video- television, social media, or paid ads on digital platforms. Once that is all sorted out, know the best timings to post your content and publish it. Make sure to remain active and interact with your audience on the medium, especially if it is on a digital platform.

Now that it is established that these factors determine the kind of communication that the marketing video is supposed to highlight, Let's have a look at several different types of business marketing videos that exist to bring focus on different kinds of brand communication.

• It's all about your Brand! : A brand video is a part of the brand-building kit that highlights the story of your brand and communicates all about your brand to your target audience. It helps the audience form a perception of your brand. In a brand business marketing video, these are a few questions that you aid your audience to get a clear understanding of:-
  What the brand is?
  What the origin story for the brand is?
  What does the brand stand for (brand values)?
  What is the objective of the brand?
  What is the mission and vision of the brand?
  What are the products and services that the brand offers?
• The How-To Guide - Video Demonstrations: IIn the case of products, demonstration videos are a perfect way to guide your audience through the step by step process and instructions for them to figure out how the product works. A good demonstration video also reassures your customers and consumers that if they are stuck in a fit somehow, your brand will help them solve the problem. These kinds of business marketing videos aid customers to make purchase decisions too.
• Testimonials - Customers speak for themselves :As a brand, you need your consumers to put faith in your products and services. your products and services. One known way of doing this is by using customer experience feedback. By telling/showcasing that your existing customer base is satisfied with their experience with your brand, you are leaving a lasting impression on your potential customers. A credible customer feedback video can work wonders on your sales.
• The One from the Expert’s Desk: A video featuring a well-known credible expert in the domain/industry that your products or services are focused on would be a great positive reinforcer hence causing potential customers’ conversions. As the experts speak about your brand in a positive way their credibility reflects on your brand and consumers perceive it to be a more trustworthy brand. This also affects buying behaviours and helps in increasing your word of mouth
• Live Videos: A new way of engaging with your audience is by employing the Live feature on Virtual Digital Platforms. As part of increasing transparency for your brand, you should give the audience a look into your workings on a timely basis. Little sneak peeks into the manufacturing process, or the service providing procedures give your audience a reason to trust your brand amongst the rest that drive themselves on mere claims In today’s competitive world, a digitally advanced business is much more accepted and acclaimed.
• Hosting Brand Events? Use the Footage correctly!: When hosting a branded event - a product launch, a panel discussion, a fundraiser, a conference or even employee recognition award functions; you must take videos of the event and cover the happenings. The video content generated as part of capturing moments in the event can be repurposed and used to your benefit. Firstly, it gives an audience an update as to whatever’s going on in the company. Secondly, it helps your brand stay relevant in the reader’s minds therefore fuelling brand recall.
  
  In conclusion, Marketing Videos are an invaluable and integral part of all business’ content strategies regardless of the brand and the products or services that it offers.The process of business video making is a tedious yet worthy one.
  
  At Verve Media, a digital marketing agency in Mumbai and video production agency, we understand that each business needs a customized content strategy. Hence, we are equipped with diverse professionals and documentary film makers who can help you at every step of the way when you set out to produce and publish content.
  
  We specialize in delivering product video production that could help you reach out to a wider potential customer base, increase conversions and help build and retain your overall brand image. Along with film production, we offer the services as a seo company in Mumbai, social media agency and a web development company in Mumbai. Contact us now!