6 video production tips you can't avoid

If visual content is tomorrow, then it is here. As users spend more time browsing the internet, video as a marketing technique has become more significant than ever. A massive majority of 86% of marketing professionals utilize video as a marketing strategy. While we all participate actively in producing, publishing, and distributing content, are your video production skills falling short?

If you've done your pre-production work and organized it ahead of schedule, the actual "production" process is relatively simple and easier. Then getting help from a video production company is the next step.

If you're ready to click the record button and get the show started, here are 6 video production tips you can't afford to overlook in order to increase production quality for a better boost-

1. Be original
2. Focus on sound and lighting
3. Make your shots straight
4. Stabilize your footage
5. Follow the rule of thirds
6. Capture more than required
    

• Be original
  The video concept must be your own originality and ingenuity. From crafting the script, and creating a storyboard to putting together a list. Ensure that your message is presented properly, effectively, and competent.
   
• Focus on sound and lighting
  Sold lighting and sound can make or break your video. You don't want your footage to be too bright or have poor sound recording quality. The goal of lighting is to enhance production quality. Don't forget to clip microphones linked to your camera for high-quality audio. Since 82% of marketers say video has helped them increase dwell time, make sure your quality is great for the viewers to watch.
   
• Make your shots straight
  It's a game changer, no matter how apparent it sounds. If you haven't been paying attention to the angles and gridlines, you might be astonished at how many images turn out slanted.
   
• Stabilize your footage
  Unsturdy shots can make the video look unprofessional and amateurish. It is best to invest in a tripod to stabilize your footage. A wobbly video might take your users away from the video.
   
• Follow the rule of thirds
  You cannot miss this important technique! The rule of thirds requires you to divide your shot into thirds, both horizontally and vertically, and to frame your subject off-center. It adds movement and energy in a manner that a straight-on, the centered shot does not. Helps in creating more interestingly composed set-pieces.
   
• Capture more than required
  This might sound like an unsaid rule but shooting more than needed always comes in handy. This process serves as your rule of thumb. Clips can always be trimmed in the editing process, but they cannot be added. Taking a few extra shots of each scene cuts the chances of reshooting.

This blog is a wonderful place for those who are just getting started and want to know what mandates they shouldn’t skip out on while video production! When you know viewers absorb 95% of the message while watching the video, you want to make sure it’s flawless. Video production could be a difficult task, especially if you're just starting out or don't have the necessary equipment, which is where we come in to help you.

At Verve Media, a video production company, graphic designing company, and full-service digital marketing agency, we have a team of skilled creative experts that specialize in producing high-quality, well-directed marketing videos and documentary video production. We cover all three stages of production- pre-production, production as well as a post-production process. To guarantee the video is perfect, we do scripting, planning, shooting, editing, adding music, and dealing with the technical aspect.

You can look at our portfolio to get a better idea of our work, and get in touch to make your videos shine much more!