The commencement of the festive season drives people crazy with excitement and enthusiasm. India being the country of festivals, has so many occasions and events to offer. The auspiciousness is spread all over and people rejoice with celebrations. People eagerly wait for the festive season to arrive, in order to spend beautiful moments with their family, friends, and relatives.
Diwali is one of the biggest festivals in India, it is celebrated with extreme merriment. The festive season begins with a series of events in the month of August. People in India go on a spending spree during festivals. Electronics, cars, two-wheelers, and home-decor experience a rise in sales during this period.
How do Brands look forward to this opportunity?
Knowing the fact that people splurge during this season, brands and businesses jump into the market with multiple deals and offers. Taking advantage, brands create exciting deals as well as interesting advertising campaigns.
Since there are various competitors out there, it becomes a mandate for the brands to make ads that are creative, innovative and relatable. Many video editing services Mumbai are there for your rescue.
Festive Season: Shopping Trends
As per the 2021 data, it was found that Indians are likely to spend more during the festive season. 72% of Indians anticipated going shopping, whereas 62% preferred online shopping which led to the emergence of the term, ‘Digi-fest’.
The massive increase in online shopping led brands to build a strong digital presence in order to engage consumers with time.
Video Ideas for festive season:
Since the advertising campaigns have a strong impact on the consumers, the businesses need to be smart enough to target the needs of the audience. Emotional content is what engages customers the most during festivals.
Marketers should keep the following ideas in mind when creating videos and advertisements:
- Using Multiple Formats :
Rather than relying on a specific video form, the combination of long form and short form ads could be more impactful. Long-form ads can be used to deliver insights and stories, whereas short form ads could be used to tease the long form content.
- Keep Viewers Engaged :
Knowing that people tend to get diverted soon due to the lack of attention, it is important for a brand to try keeping the audience engaged. With the use of creative imagery, one can manage to build a strong connectivity with the audience.
- Go beyond the video :
It is not necessary that a viewer will get engaged with the brand after watching the full video. The title, descriptions and sound in the background plays an important role as well. The interaction helps the customers to stay connected as they find a way to communicate.
The “up next” feature is the best example of interaction.
- Rethink your creative based on the medium :
As people view smartphones for a longer time as compared to the big screens, it is necessary for a brand to display the videos, both in vertical and horizontal format. It is also important to focus on the contrast of the video, as the viewing could be concerning if it is not comforting to watch.
- Drive performance, not just awareness :
It is important for a marketer to take note of the impact of an ad. Rather than just spreading brand awareness, online video also helps in boosting the metrics. This could be beneficial in increasing the e-commerce purchase and sales.
Above mentioned are some of the basic ideas to keep in mind for making videos.
Talking about videography, Verve media is one of the best brand video marketing company that provides video editing services Mumbai and Social Media Marketing Services. We look forward to serving the brands by creating the best videos. Be it either an existing or an emerging brand, we use the best possible ideas to innovate the Ad. Now end your hunt for a digital marketing agency in Bangalore or Mumbai with Verve Media today.