Marketing Video Ideas for Brand and Business

A branded video content usually advances a specific message or vision while simultaneously keeping the company as a context to do so. Such videos usually have a narrative or educational tone to them. These videos are meant to be authentic and entertaining while targeting the consumer base. Branded videos are not intended to sell a product or even your brand but rather to humanize the business by constant reiteration of the brand voice.

Almost 80% of global internet consumption is video content. Branded content has been known to boost sales and build brand awareness, thus proving to be an effective instrument in marketing. Your marketing goals should drive the content that you put out. It is pivotal to produce video content that doesn’t interrupt the viewer’s experience on the platform they are viewing it. Your videos should also tell a strong, interesting story, that provides some type of value. The value can range from entertainment to education. The following are a few types of creative marketing videos that will help your brand in terms of content creation: Ready? Here we go.

THE BRAND DOCUMENTARY

This variant of branded video is a narrative on how the company was founded and is quite similar to a short documentary. These videos can include archives, interviews of founders and images. In such videos it is necessary to ensure the company is the character that drives the plot.

THE TESTIMONIAL

Such videos are essential to prove that the product that you are selling is effective and reliable. A study found that over 75% of consumers equally trust both personal recommendations and online reviews. Using visual medium while providing testaments can help further increase sales. However, its crucial that such testimonial videos are authentic and not scripted . Ensure these videos don’t seem polished or forced and bring out the raw emotions of the consumer to the product so it’s not a generic praise.

COMEDIC VIDEOS

Such videos help broaden the imagination, these videos are fairly light hearted and extremely entertaining. While being appealing it is necessary that the brand voice still manages to stand out. These videos can be pranks, skits and humourous looks a the company.

THE COMPANY CULTURE VIDEO

Such videos are potent for branded content as they provide an inside look into the company's workplace. These videos help connect with the audience and humanizes the company as well. Company Culture videos can exhibit the workplace, the employees and the environment.

THE EVENT VIDEOS

Event Videos help build anticipation and even give information to the audience on what they missed out on. These videos provide coverage of the event and the upcoming episodes that help with inculcating eagerness to the consumers.

THE USER GENERATED VIDEO

These videos are budget friendly videos that help lift the brand because it encourages users to create videos for the brand, these videos create engagement with the customer base. Such videos can generate up to 82% brand lift amongst viewers of the ad, and are functional for producing results. In conclusion, it can be said that the marketing content is proving to be increasingly efficacious to boost sales, to build consumer base and to help generate a brand voice. These video ideas are creative and interactive ways to do exactly that. If you’re looking to add ad film makers for your firm then at Verve Media, a digital marketing company, we have the best in business to make both corporate films and private events. Not just as a video production company, we also offer services of a social media marketing agency or for affordable seo services, graphic designing and more. Let’s join together and help live your business.