How to Promote YouTube Videos 7 Easy Steps to Follow

2020 has been a year full of surprises. But there's one thing digital marketers must have assumed about YouTube. Yes, if you're reading this section, that probably means you already know that YouTube overtook Facebook as the second most-visited site on the Internet this year and leveraging YouTube marketing is a must when it comes to promoting your business.

So before we start anything, let us give you a few spoilers!

• YouTube has more than 2 billion active monthly users on YouTube.
• 93% of the video watchers in India are watching YouTube reducing Netflix's market share to 3% or less.
• In May 2019, more than 500 hours of videos were uploaded on YouTube every minute
• YouTube masters at making about 70% of the people using it to watch recommended videos.
• Over 70% of the views on YouTube videos are on mobile.

Flabbergasting isn't it? Now let us learn how we can use this giant platform to promote YouTube videos and how to rank videos on YouTube?

CHOOSE THE MOST RELEVANT AND GOOGLE-FRIENDLY KEYWORDS

First things first, the most important aspect of your YouTube marketing strategy is the video keyword research. The easiest way to go about this is typing your keyword in the Youtube's search section and boom! There's a bunch of the most relevant keywords based on your search query. Why? Because these are the terms people search the most. So you don't even have to wonder if they are popular or not.

Another way to promote your Youtube videos using keywords could be using tools such as Google Ads Keyword Planner and Google trends. Use these to compare the search volume along with the competition for each keyword to decide upon your YouTube marketing strategy.

USE SHORT YET DESCRIPTIVE TITLES

Titles are the second thing that users usually look at, after the thumbnail. And if the title isn't punchy, they might not even give your video another look. Here are some tips to keep your titles interesting and informative:

• Keep it crisp: The best videos have short titles. Use the 60 character limit or your titles may not be fully visible on the video.
• Keywords: Ensure that your title has the relevant keywords based on the search query of your audience. Though remember not to overdo the keywords as it may look uninteresting to the users as well as reduce your overall video quality score.
• Use numbers when possible: Using numbers makes your videos stand out and helps you gain that higher position among your competitors. Eg: Instead of using "Best movies on Netflix" use "10 best movies on Netflix"

CREATE YOUR THUMBNAILS

It is a known fact that our brains watch visuals before we start reading. And that is why you should create custom thumbnails to promote YouTube videos. According to a study, our brain can identify images for as little as 13 milliseconds. Though YouTube produces automatic thumbnails, the best videos still have a custom one.

• Avoid using clickbaits as thumbnails
• Use a .JPG, .GIF, .BMP, or .PNG format
• Add more colour to make them interesting
• Use a 16:9 aspect ratio
• Use quality images
• Compress them under the 2MB limit

FILL IN YOUR PROFILE DETAILS

First things first, set up your personal profile to start with your YouTube marketing strategy. When a person likes your videos or tries to find you on YouTube, you would like to make sure they see a well built, filled-in profile.

• Describe your channel: Describing your channel is writing an enticing description for your viewers so that they are interested in subscribing to it. This doesn't need to be an essay. A good copy with a brief description about who you are and what you do is good enough.
• Add links: Adding social media platform links to your channel page will help you get a better hold on your audience. So whenever a person goes through your YouTube channel page they will be compelled to look at the social media channels as well as the website if any. Thus, creating a lasting impact on the viewer regarding your brand.

USE THE DESCRIPTION SECTION

YouTube is one of the largest search engines in the world and writing a good description helps your audience find your videos easily. A well written description can boost your video's quality score thus improving your chances of ranking higher than others.

• Keywords: Again as we discussed for the titles, using relevant keywords in your descriptions goes a long way in order to promote your videos.
• Use the limit: Though the title tag has a strict limit, Youtube descriptions have a wide 5000 character limit, thus allowing you to add a good amount of content to your descriptions.
• Links: Add social media channels and cross promotion links to your descriptions for better engagement on other platforms along with YouTube marketing.
• Time stamps: Use time stamps in your videos whenever possible.

CREATE QUALITY VIDEOS

Poor quality videos can bore your audience and make your business look unprofessional. Always provide high quality videos to your viewers as blurred or low resolution videos are one of the reasons for unsubscribing channels. Use a decent camera and learn a few basic video editing techniques.

GET YOUR AUDIENCE INTO ACTION

The most successful Youtubers regularly interact with their audience. This lets them understand what their audience likes, dislikes and what content they would like to watch in the next videos.

• Interact with your audience through comments whenever possible
• Make response videos

Growing your YouTube audience barely happens by an accident. So let's get down to business. As a full service digital agency we also work as a social media marketing company, seo agency in Mumbai, video production company and a website development company. Don't settle for no views, contact us today and Verve it up with Verve Media!