Magic is crafted on the screen when you turn your story into a video. If you are a brand looking out to create the same magic on the screen with your story and you are looking for a video creator or video maker Mumbai, you are reading the right blog.
As a brand, it becomes very important to make your space in the world of digital, and to do that it’s important to have a presence in the world of videos as well. You can do it on your own or better find a video maker company
like us (Verve media), video creator, or video maker are who can make it more professional and you can tap on your audience with its help.
You can have different kinds of 2D and 3D videos, animated, non-animated, explainer videos, video ads, and also short videos such as for Instagram reels.
Video creator or professional video-maker companies work with the best videographers,camera experts, screenwriters, and directors and who come with rich experience in the industry.
Why you need videos for business?
Video marketing is not a new term but it’s attracting quite a few eyeballs in recent times with the growth of popularity of short videos and increased access of the general public to more of this video, may it be through YouTube, Instagram, or Facebook.
A human’s attention span lasts not more than a few seconds if they aren’t looking at something of their interest and a video is quick to establish a bond between the viewer and the content presented.
It has been always a matter of debate whether text or video content is better for the marketing of the brand. Let us answer that for you, video content or visual information is faster to process, easier to remember, and becomes a part of our memories.
Do you remember any written ad from your childhood? Not really. But every 90’s kid will remember the “Action ka school time” song or “Jalebi” ad of Dhara. In the same way, iconic movies have their imprints on our memories and we fondly love to watch them
again and again, video content marketing helps your brand to establish that connection with your viewers.
What does the future hold?
Well, we can’t be fortune-tellers but we can definitely share Cisco annual internet report (2018-2023), which clearly mentions that by 2021, more than 80% of global internet consumption will be of video content. Yes, you read it correctly to be precise
their forecast mentions that 82% of the IP traffic in 2021 will be represented by the videos.The report holds a lot of other interesting information such as mobile video will be seeing a growth more than TV.
Video is overtaking content marketing as it’s easier to connect to a video, understand it,and also saves a lot of time as reading a 3000 words article will take you much more time than a 2 mins video describing the same content in an animated or story
format video.
Do videos drive website traffic?
Ever typed “How to…?” on Google’s search bar? If no then go do it right now, the second or third SERP will be a video. If not in SERP then you’ll definitely get a suggested clip that’ll take you to some video-sharing similar data as the written blogs
and articles and there will be millions of views on it because it’ll be informative,interesting, and less time-consuming.
Videos convince people to buy?
Yes, definitely yes. Different reports including cisco, Wyzowl, and Optinmonster concluded that approximately 80% of consumers were convinced to buy a product after watching a video either about the brand or the product.Video content creates a brand recall,
for example, if someone says “The taste of India” or “The complete man” or “Bleed blue” or “Dobara mat puchna” or “Daag ache hai” you remember the brand’s ad featuring the same line without a miss. We all sang washing powder
Nirma in our childhood like a rhyme, this is the impact a video makes on its viewers.
Do product videos garner view?
Product videos on your landing page of the website will increase traffic and make people spend more time on your homepage. You need to understand people are lazy they love to watch rather than read and we can’t change that.
We live in a world where a random JCB video got millions of likes and views when all it showed was a JCB doing work roadside, no creativity, no content, no script, and no fanbase. Imagine if people can spend so much time on such a random video then how
much time they can spend watching a brand film or ad with good content. Yes, you are thinking the right thing video content will definitely help you to increase sales, viewership, and gain traffic on your website and you
can take help from many video maker.
If you are still not convinced I can go on and on about the benefits of video marketing. And if you are convinced then you must be thinking about how to do it? Well, our suggestion will be to get it done professionally as an individual with no training
you might end up having a not so good looking video or might be shaky footage or messed up editing and together it’ll result in creating a wrong brand image. A video maker company will help you first understand what type
of video you actually need and how to create that in a way to generate leads and leave an imprint on the people instead of being one of the thousand videos that get released every day. Always remember your brand will be
represented by this video so make sure to onlysettle for the best.
