Home / Blogs / Impact of reels and how it changed the video marketing strategy in india
Navigating new features can be a maze for a marketer. Social media platforms have taken over and play a huge role in a brand’s marketing strategy. Such platforms are always expanding and introducing new features that allow users to create and share content. Instagram Reels is one of the recent additions that marketers use to interact with their targeted audience.
Instagram Reels leverages a tried-and-true, extremely addictive methodology to attract and maintain its users. They help companies to remain updated while also allowing more creativity with how they present their products or services. Rather than depending on plain photographs, videos enable you to speak directly to customers. They offer in-depth product promotion, and accent your posts with popular music and editing methods to make them more enticing to your followers.
There are many social media marketing services nowadays to help you get the most out of your business.
India is distinguished for its younger generation, varied culture, and business drive. Instagram reels are a powerful way to reach, engage and inspire large audiences easily. When compared to the other video marketing strategies reels get more engagement than other video formats. Since it’s easier to consume and within a minute one has to convey their message and so is straight to the point.
With the coming of reels, not just high-end brands but also many small businesses have been able to rise higher and gain a larger audience. Reels in India were only introduced in July of 2020 and already claim to receive 22% more engagement than static posts! And with the coming of it, the average time spent on Instagram in India has increased by 3.5% which has made drastic changes in the strategies used in video marketing.
As a digital marketing company and graphic designing company, we offer many Instagram marketing services to boost your company’s presence online. Video can be used for films as well as for marketing purposes. Videography is a tree with several branches, and at Verve Media we offer all video editing services. We create brand documentaries, music videos, wedding shoots, product videos, and more that perform on all platforms like Instagram reels, Facebook and Youtube as well. Grow your brand with us!