Impact of Reels and how it changed the video marketing strategy in India

Navigating new features can be a maze for a marketer. Social media platforms have taken over and play a huge role in a brand’s marketing strategy. Such platforms are always expanding and introducing new features that allow users to create and share content. Instagram Reels is one of the recent additions that marketers use to interact with their targeted audience.

Instagram Reels leverages a tried-and-true, extremely addictive methodology to attract and maintain its users. They help companies to remain updated while also allowing more creativity with how they present their products or services. Rather than depending on plain photographs, videos enable you to speak directly to customers. They offer in-depth product promotion, and accent your posts with popular music and editing methods to make them more enticing to your followers.

There are many social media marketing services nowadays to help you get the most out of your business.

1. Red Bull is already a well-known company, but how they use their platform with reels has a significant impact on their brand. They give their viewers what they want in terms of content. With the help of their mind-blowing videos and awe-inspiring stunts. Their video material is energetic, which makes it engaging. It's no surprise that they're dominating their social media channels.
2. Similarly, Netflix India is another example of how to take full advantage of the powers of social media. Netflix publishes trailers and sneak peeks ever since the debut of reels, which is one of the many ways the audience gets to know of an upcoming movie. Their brilliant video marketing plan knows how to draw new users to the streaming platform and also retain current customers.
3. Louis Vuitton, a known-to-all fashion brand knows how to use reels the right way. Their inspiring reels have all gone viral. When it comes to showcasing new products or introducing campaigns they follow a similar format and caption to reach their audience.

India is distinguished for its younger generation, varied culture, and business drive. Instagram reels are a powerful way to reach, engage and inspire large audiences easily. When compared to the other video marketing strategies reels get more engagement than other video formats. Since it’s easier to consume and within a minute one has to convey their message and so is straight to the point.

• Reels demand a more commanding presence. A user doesn’t get distracted by other graphics because they take up the full screen. This feature separates it from other platforms and allows companies to promote their visuals individually.
• One of the main benefits of reels is it provides an extensive reach. Reels aren’t just exclusive to one’s followers but also for viewers who don’t follow you. They'll discover your content and if it tickles their interest, they can follow you.
• A great and effective method to display a brand's personality is through carefully designed and produced videos. And brands that use social media develop a genuine connection with their target audience.

With the coming of reels, not just high-end brands but also many small businesses have been able to rise higher and gain a larger audience. Reels in India were only introduced in July of 2020 and already claim to receive 22% more engagement than static posts! And with the coming of it, the average time spent on Instagram in India has increased by 3.5% which has made drastic changes in the strategies used in video marketing.

As a digital marketing company and graphic designing company, we offer many Instagram marketing services to boost your company’s presence online. Video can be used for films as well as for marketing purposes. Videography is a tree with several branches, and at Verve Media we offer all video editing services. We create brand documentaries, music videos, wedding shoots, product videos, and more that perform on all platforms like Instagram reels, Facebook and Youtube as well. Grow your brand with us!