While the offline world come on a still due to the sudden outbreak of Covid-19, more and more people moved towards the online world. While the digital marketing tactics replaced traditional marketing to an extent, video marketing managed to keep its A-game in the marketing world. Moreover, with digital channels, video marketing evolved to grab the attention of its targeted audience, which ultimately advanced the need for the right video content marketing agency.
There are several factors a business should consider before subscribing to a video marketing agency. However, before that, it is essential to understand how a video marketing agency helps a business to grow and why it is important. Let's dive straight into the plethora of video marketing.
Let's start from the basics. Video marketing is nothing but the strategy of using video to achieve desired results for a business. In simple words, instead of written content or print advertisements, this strategy uses video productions to market a brand, its products, and services.
When a business collaborates with a video marketing agency, they start working with a team of dedicated professionals who are equally versed in video production and video promotion. The video marketing agency helps businesses to come up with unique video ideas and the execution of the same. The bandwidth ranges from the initial conceptualization to the final edits and promotional tactics. As a dedicated team of professionals works for a business's video marketing strategy, it brings a handful of advantages to the table that is as follows:
- Fill the gap between the brand and customers
Well, we all are aware that a lot of us spend hours away on YouTube, Instagram, Twitter, and other video platforms. While a great number of people are online. It is said that videos made up more than 80% of all web traffic.
If the various online reports and studies are something to go then, leaving those demographics behind is nothing but a great loss for a business. Hence, a business can reach its target audience by investing in a video marketing company. This form of modern-day marketing has the potential of filling the gap between a business and its targeted audience.
- Enhance the growth of a business
As stated in the above point, video marketing perhaps can expose a brand to a broader audience, this further leads to impact a company’s growth in terms of profits, market share, and reputation. With the right strategy in place, the videos can offer a significant return on investment – and a large section of marketers would agree with this.
- Create a voice and build loyalty
Out of every other kind of marketing content, video is the best option because it allows expressing who you are as a brand, what are the values and foundation of your business. The content created for this strategy focuses on deepening a brand's relationship with its customers while establishing its place in the respective industry and empowers the brand to reach its goals.
- Takes a difficult task off your plate
Believe it or not, working with a video marketing agency can help take the burden off your shoulders. As video marketers are trained professionals, they can help a brand with all its video-related marketing needs.
Whether a business is planning to conceptualize a long-running ad campaign, create a viral-worthy clip for social media, training video, or simply a corporate video production explaining what its brand is all about, the video marketing agency partners will be able to provide help in some or the other way.
- Improves conversion rates and SEO
So far, it is quite clear that it’s nearly impossible to compete without a strong web presence on the world wide web. A strong web presence means having a modern and functional website that ranks well on various search engines. Interestingly, it is evident that videos are proven to increase the time users spend on a web page, and lower bounce rates, which further increases conversions. It is said that webpage users spend 2.6 times as much time on a webpage with video than without!
Apart from the above-listed benefits, here are a few reports you should know if you are not sure if your brand needs a video marketing team or not:
- In research, Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day.
- In another study, Hubspot found that 72% of customers would rather learn about a product or service by a video.
- In addition, they also discovered that nearly 50% of internet users look for videos related to a product or service before visiting a store.
- Meanwhile, Unbounce concluded that a video on your landing page can boost your conversion rate by up to 80%.
- Google’s study shows that 6 out of 10 people would rather watch online videos than television.
- YouTube has stated that its users view more than 1 billion hours of video each day on the platform.
- Well, going by these stats, it won't be wrong to say that to meet this growing demand, Facebook, Instagram, Twitter, and LinkedIn have all become ‘video first’ and created new video-friendly features such as ‘live’ broadcasting, and ‘stories’.
With the above information being shared, it might tempt you to join hands with the best video marketing agency or social media marketing agency. However, the hunt would be tedious, unless you prefer to start your journaling with Verve Media, an Andheri-based digital marketing company.
From generating video ideas for online content creators to tracking the performance of the video content on various social media platforms; Verve Media has something to offer to all its clients' digital needs.
Apart from video marketing, the team of professionals at Verve Media also serves a handful of other digital services; including affordable seo services, web designing services in mumbai, content marketing, and many more.
Through the official website of Verve Media, you can get all the necessary information about them, including their contact details, services, the list of happy clients, and of course, their portfolio.