The Different Types of Explainer Videos and How to Choose the Right One for Your Business

In today’s fast-paced digital world, explainer videos have become vital tools for efficiently expressing complex ideas and advertising services or products. Whether you want to create animated explainer videos, live-action videos, whiteboard animations or motion graphics, each of them has its unique strengths and audience appeals. Join us as we look into the various types of explainer films as well as deeper insights for you to make an informed decision for the success of your business video’s marketing.

Why Do Businesses Need Explainer Videos?

Explainer videos have become increasingly popular for businesses to effectively convey their message and engage their target audience. Here are some reasons why businesses need these videos.

1. Explainer films make challenging subjects or things more approachable and relatable by simplifying them. Brands can use images, animations, and scripts to break down complex ideas into easy bits, ensuring that potential consumers understand the value and advantages of their services immediately.
    
2. Explainer videos increase engagement and conversions. Consumers are more inclined to watch a video than read text. According to studies, videos have a greater retention rate. By leveraging this preference, businesses can capture attention, increase website dwell time, and enhance their conversion rates.
    
3. Lastly, such videos have high shareability. With the prevalence of social media and online platforms, videos are easily shared and have the potential to go viral. This amplifies a business's reach, increases brand exposure, and generates organic traffic.

Types Of Explainer Videos For Your Brand

1. Animated Explainer Videos
   Animated explainer videos use visually attractive images, characters, and animations to capture the attention of the viewer. Their adaptability enables them to tell stories creatively and effectively communicate difficult information in a concise and entertaining manner. They may be customised to reflect a brand's design, making them a popular choice for firms wishing to visually advertise their products or services.
    
2. Whiteboard Explainer Videos
   Whiteboard explainer films use a one-of-a-kind hand-drawn animation approach in which drawings are made in real-time on a whiteboard background. This video format adds an element of interaction and simplicity, making it ideal for conveying complex topics or instructive content. The process gives room for a lot of creativity and is a great way to educate your audience on a new product or process.
    
3. Live Action Explainer Video
   The first explainer film, live action, incorporates the use of real-time footage of people, locations, objects, and subjects. These videos are a great way to establish a personal connection with your audience. Live-action explainers are generally seen to showcase demos, testimonials, announcements and to reassure the credibility of a brand.
    
4. Screencast Explainer Video
   Screencast explainer videos focus on capturing the screen activity of a device, such as a computer or smartphone, while providing a voiceover narration. This format is commonly used to showcase software, apps, or online platforms. By visually guiding users through the features, functions, and user interface of a digital product, screencast videos enable businesses to demonstrate the value and benefits of their offering in a clear and concise manner. Other explainer video styles, such as 3D, infographics, and live-action, can be blended with screencast animation.
    
5. Motion Graphics Explainer Videos
   Although this style usually looks 2D, there is a lot of difference between them. 2D is focused more on the design aspect, however, motion graphics are based on facts and ideas. This form of video is great to easily capture the attention of the audience without overwhelming them with too many visuals and art. Throughout the video in this case, the design just plays as a supportive element.
    

How To Choose The Right Explainer Video For Your Business

Different kinds of videos serve different purposes and suit different goals. Many may work for your brand, however, a few can perform better than others. For example, if you like longer and more detailed films, a screencast may be the ideal option. Whiteboard and 2D explanation movies are more generic, but motion graphics are excellent for technology brands. Live-action is the ideal option for testimonials, product presentations, and unveilings. Furthermore, infographics are good for conveying numbers without allowing the viewer's eyes to glaze over.

If you are looking to make an explainer video, at Verve Media we support you from the start of your journey. Whether it is defining your goals or choosing the right type of video, as a digital marketing in Mumbai, we help you with it all. Our team of professionals ensures your vision comes true in the best way possible, ticking your goals. We have worked with over 150+ clients including Uber, Naagin, Pragati and more. At Verve Media, we have won multiple awards including the best documentary short film- Koppa in Cuckoo International Film Awards and the best film under 2 minutes for Qyuki. Choose Verve Media to effectively communicate your message to the audience and increase engagement for your brand.