6 Ways To Engage Your Organic Search Traffic On Social Media

Integrating social media and organic marketing has become increasingly important for businesses looking to expand in our digital age. While organic search drives traffic to your website through search engines, social media platforms offer opportunities to interact with customers more personally. By combining these two channels effectively, businesses can amplify their reach while fostering a strong audience connection at the same time.

In this blog, we will explore six powerful strategies to engage with your organic search traffic on social media. When implemented correctly these steps will help you to maximise the impact of your overall organic marketing efforts.

1. Keyword research
   
   Keyword research plays a vital role in engaging organic traffic on social media. By identifying relevant keywords and topics about which customers are talking, businesses can attract relevant audiences and increase visibility.
   
   Begin by identifying the keywords related to your industry and niche which your target is actively searching for. Tools like Google Keyword Planner or Semrush to find relevant keywords with low competition.
   
   Pay attention to the language used by your audience on social media, by monitoring comments and reviews. Location-based keyword research also helps attract relevant local customers and increases engagement with users in your target location.

Also read: How to Connect With Your Target Audience Through Social Media



2. Create a social media planner
   
   A social media planner is the keystone of a successful growth strategy for any website or platform. It is a detailed list of all the activities in a calendar format that guides your interaction with your audience. This plan helps to maximise your efforts and also allows to to make improvements and corrections at a glance.
   
   It is important to set achievable goals so research your audience to know when they are the most active on different platforms. Also, make sure to balance a mix of various kinds of content that cater to different preferences.
3. Follower interaction and engagement
   
   Now that you have created a content calendar outlining your strategy it is time to make space for unexpected interactions such as audience queries and user troubleshooting.
   
   One of the most vital aspects of building a robust social media presence is to keep your audience engaged for long periods. A key tenet of engagement is that your brand's response time is directly correlated with user satisfaction by the audience. Try to engage authentically with your audience and maintain a consistent interaction schedule. Showing appreciation for your followers and being grateful for their support also fosters trust.
4. Encourage user-generated content
   
   Encouraging user-generated content is a powerful way to build community engagement. It is also a great way to foster authenticity around your brand. The easiest way to do this is by developing a unique and catchy hashtag that encourages your followers to share content related to your brand. Regularly feature user-generated content on your social media channels and other marketing channels. It is also important that you show appreciation for user-generated content, as it motivates users to create more content favouring your brand. Thus, by encouraging user-generated content, you can harness the creativity and enthusiasm of your user base and help propel your brand.

Also read: User-Generated Content for Hotel Digital Marketing Success



5. Create a community
   
   Building a community around your brand or business involves creating a space where like-minded individuals can connect, engage, and share experiences. Choose the right platform for your community based on your goals and what you hope to accomplish. Encourage members to share their experiences and to collaborate on your projects. Regularly heed the feedback received and constantly adapt your approach based on the evolving needs of the customer.
6. Cross promote
   
   Promote your social media profiles on your websites and email newsletters, as cross-promotion is a powerful strategy for expanding your reach. Identify compatible partners, such as influences or similar brands and organisations. Reach out to them to co-create blogs and podcasts or indulge in hosting webinars to benefit and reach your audiences. Additionally, include social sharing buttons on your website to make it easier for audiences to share your content on their social media channels. By implementing these tips, you can effectively cross-promote your content to new audiences and drive engagement and sales.

Also read: 10 Creative Ways to Promote Your Business on Social Media