You can be either a small business or a big business with an extraordinary offline presence but your sales and market are being monotonous now? Not many new customers are turning towards your brand then it’s high time for you to relaunch brand. Relaunch
brand is different from your usual brand launch because you are not creating a new space for yourself in the market instead you are tapping on the already existing customers in a new way. Now, the bigger question is even
after deciding how to relaunch a brand, how to actually relaunch brand and create a buzz about it. You can start off by increasing brand awareness using social media, in fact, you can relaunch brand on social media and
keep up with modern marketing ideas. So this is how can you increase brand awareness using social media.
RESEARCH ABOUT YOUR TARGET AUDIENCE
Understand where your target audience is, and in what age and area bracket they are more abundant so that you can plan a relaunch according to them. In the digital era, you have to be very specific and tap on the right audience in order to make more profits.
Let us understand it this way take for example you want to promote your brand on television and let’s say your brand is a beauty brand, will you be wanting your ads to run on a cartoon channel? Or maybe let’s say you are
a candy brand will you want your ads to run on a news channel? The answer is a clear NO. same way in an online business you need to place your ads, posts, etc at the right spot to actually gain profit, or else despite doing
everything right digital presence won’t make much of a difference.
Why are you coming to social media is a very big question, and you need to answer this before your said brand launch. While you are fidgeting through how to relaunch a brand also ponder why are you relaunching your brand whether you are just expecting
new followers? Or aiming for new customers? Or you want to raise your sales? Be very specific and then plan your strategies according to it.
You have to understand that content is very important for making your business grow online and you’ll have to map it up accordingly so that you can reach out to the right audience and also build a connection with them instead of just being present there
anonymously. Your content should be a reflection of your brand personality and it should be informative, quirky, and on point. Remember online audience will not be there for long if your content isn’t connecting with them.
CREATE A BUZZ ABOUT BRAND LAUNCH
Create a buzz with pre-launch teasers, make influencers talk about your launch, start countdowns, and coming soon posts. Line them up precisely in order to create a buzz that the renowned offline brand is finally coming online. You can ask people how
excited they are about the launch, have engagement stories, video posts, and a lot more. If you are a known brand you can also have testimonials of your loyal customers and ask them how they feel about this relaunch. Take
their inputs and try to tag all of them as they know and love your brand, they’ll definitely repost it and will create a parallel buzz about your brand. Everything matters.
DO NOT LOSE YOUR EXISTING OFFLINE CUSTOMERS ONLINE
Tell your existing customers that you are going online, emailers, or even messages will help you to do so, tell them to tag you online if they are visiting your store. Inform them about exclusive offers that are especially for online customers along with
the offers for offline customers. They love you offline, make them fall in love with you online as well.
Yes, you need to plan how your grid is going to look. You need to decide a color theme you’ll follow and a particular pattern in which you’ll be posting online so that everything looks on point. Work on the look and feel of it, it should be a reflection
of your brand values and ideologies, not the complete opposite. For example, if you are an elite and sophisticated boutique your Instagram grid should reflect that, you can’t be quirky or put memes there. Whatever you do
should have a manner. Same way if you a quirky gen-Z brand your Instagram grid should be a reflection of the same and not boring or basic because that’ll be a complete mirror image of your brand and eventually you’ll end
up losing your customers.
Just making an online page isn’t enough. Analyze what content or which post is doing good for your brand and which is not. Understand the customer engagement and understand what they actually want to see on your page and act accordingly.
At Verve Media, we understand that social media can be tricky and you must be feeling that you can’t handle this but do not panic if you are unable to do it. We are here to help you relaunch your brand online, if you are stuck, as a social media marketing agency,
website development company, seo agency in mumbai and a digital marketing company with all services, we’ll be happy to help.