The worldwide pandemic situation and the resulting lockdown orders have altered just about everything, including our alliance with the internet, how frequently we consume it and in what way we use it. There is a drastic change especially when it comes
to social media.
According to the Merriam Webster dictionary, Social media is defined as’ forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities
to share information, ideas, personal messages, and other content (such as videos)’.
We are online now, more than ever, working from home, attending school or universities from home, learning new arts from home, attending events from home, catching up with loved ones over video calls. And as stores
and restaurants around the globe closed their doors to consumers for months altogether, the world as a whole steered towards the internet realm to order all essential items online over the click of a button, causing a phenomenal
increase in the number of online orders. Hence, Social Media Marketing is also on a rise.
Now that we have established some facts about the social media realm, let's delve into social media’s advantages and disadvantages and how it changes things for the social media marketing realm.
One of the main advantages for any social media agency is that social media marketing has made reaching a large audience much easier than before. Have a look at these statistics:
- 53.6% of the world's population uses social media. (www.smartinsights.com)
- 4.66 billion people around the world now use the internet, of those users, 316 million new users have come online within the last 12 months(www.smartinsights.com)
This suggests how more than half the world population is on social media today. Any Social Media agency across the globe can help their clients do social media marketing and reach a larger audience than ever before.
Also, with features of tagging, hashtags, location tags etc. social media marketing has become easier as brands can easily track and interact with their audiences. These audiences are generally also those who try
your product and service helping you gain online reviews which builds trust in your brand.
Brands can develop direct connections with the audience. They can respond to their questions and queries making and maintaining a positive brand image online. A huge part of social media marketing is hence known
as online reputation management. It is all about building the brand reputation and maintaining it.
This also helps in the promotion of the brand using user-generated content which is generally made out of love for the brand or after incentivising the UGC by providing giveaways and hosting contests. This also
helps in creating online brand communities and increasing customer loyalty.
One more amazing thing that social media has enabled is social media marketing can be both free and paid. Any social media agency will tell you exactly how you can make the most out of social media marketing by
promoting your posts by paying a certain amount. This paid promotion is one of social media’s advantages, especially from a brand or social media agency perspective.
Social media offers valuable insights into consumer behaviour. There are now many platforms specifically developed to help a social media agency that wants to keep close watch on the client's feed to establish what
kind of content works best and which posts have maximum social media engagement. Hence, in social media marketing, tracking and measurement become part of the process.
As easy as it sounds, handling social media is not an easy task. There are many cons to social media marketing as well. These cons are more impactful when the brand does not have social media agency professionals by its side. Since not all people understand
social media, there are chances that the decision of a brand to go digital backfires.
For example, if a brand receives some kind of negative feedback, there must be a social media
agency professional who can help them tackle it in a smart way saving the online reputation of the brand without being too defensive or rude.
Secondly, social media marketing is a challenge in itself. What the content
must be, what the designs should be and how to reach maximum people and create a positive online reputation are all questions that can only be answered by someone with experience in a social media marketing field.
Social media feeds for brands are not just random posts. There’s a whole creative and content strategy that backs what you see as a social media page for a brand. Each post needs to be ideated and created, even posted at
the right time to gain the desired target audience reactions. Hence social media marketing is an extremely time-consuming processand the best social media marketing agency or digital marketing agency can help you out.
If you are someone on the lookout for a digital marketing agency, video production company , website development company
or a graphic designing company that will help your brand reach its true digital potential,
then you’re in the right place. Verve Media is where your search ends, we also have affordable SEO services in Mumbai. Use the advantages of Social Media to your advantage when you hire these professionals to make your brand presence felt. Connect with us now! You can even drop us a mail at info@vervemedia.co.in or give us an enquiry call on +91- 9773636203/ 9833401634 to bid farewell to all your social media marketing worries.