Top 5 Social media trends in 2021

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Even as the pandemic resolves, the repercussions following it will continue to create ambiguity among consumers over shopping. Smart brands will use this situation to connect the present scenario to the times when we could go out and do whatever we wanted. Particularly seen in top of the market brands, one example for this can be the Surf Excel ad. The brand slyly uses the sentimental longing for parents to watch their children play outside without worrying about the stains and the pandemic. Here, 'and the pandemic' is of greater importance. The brand recognised that when in distress, people look out for happier times from the past and it used this to create some extraordinarily connecting advertisements. It indeed got us thinking!

To start with, brands are now more prepared for chaos around their ads and campaigns than ever before. KFC's tagline, 'It's finger lickin' good", unfortunately went through the same amid the Coronavirus pandemic. The brand however, brilliantly introduced a series of billboards and ads converting this to, "It's good" blurring out the term "finger lickin". It also urged people to not lick their fingers and displayed ads with taglines such as, "The thing that we always say? Ignore it. For now.", turning its adversity to advertising. Other brands like Zomato, MobiKwik, Ixigo and YouTube have used Twitter to prompt users with witty responses and urged them to do things the traditional way sometimes. These tweets gathered a flurry of responses from users on the Internet and were shared and retweeted numerous times. Well, isn't that a win-win?

This is by far the most impressive Social Media trends in 2021. Why so? That's because this one lets you have a higher engagement rate even after spending less of your budget! Still wondering how will that happen? Your audience trusts their friends and peers more than any brand and User Generated Content or UGC is created by these people who are credible in the eyes of your audience. One good way to go about this is brand hashtags.

Who knew something as simple as #ShareACoke could result in a massive product sale and Instagram having snaps of thousands of users showing their Coke bottles. This is the power of UGC. User Generated Content acts as a link to an inbound marketing strategy for your brand. It basically is a magnet, not something like a spray and pray approach. And if that isn't cool enough, stats suggest that UGC receives about 4× higher CTR and a whopping 50% reduction in CPC compared to average brand ads.

As we move ahead to other social trends, let us go back in time and remember times when we saw massive brands solve minor queries of customers. Now, you must be of the opinion that why does a huge brand like Nike need to answer anyone's questions? Can't it simply ignore them? Unfortunately, no. With the pandemic horror on rise, social media has turned out to be of great importance for advertisers

Since no one including the advertisers are planning to step out for quite a while now, brands are finding ways to listen to their customers through digital ways. Customers on the other hand have become hyper-aware and won't be guilty of posting a hate comment on your social accounts if not well treated. When brands answer customer's questions, they come out to be more reliable and more trusted within their work. It's therefore no surprise that Nike has altogether a different account set up that manages customer queries to conduct timely interactions. And believe us or not, this turns out to be a great deal for your customers! Brands that don't improve their listening skills towards its customers, can anytime become a part of an entire downfall. Being one of the important social media trends, it is the 4rth on our "Social media trends in 2021" list.

Moving ahead with our "Social media trends in 2021", is the secret ingredient to a great Social Media advertising trends strategy. Call it Topical advertising, Memetic marketing, Memejacking or anything else, meme marketing is the new social trend you'd want to try. Surprisingly enough, there's not a better way to establish your brand's relatability with the current scenarios than the witty memes that you watch and chuckle upon. Brands such as Netflix have constantly used this technique to connect itself to the millenials.

Some brands on the other hand might play safe which is truly upto the tonality and industry. But when you're a fun brand and are ready to experiment at times, leveraging meme marketing can turn your posts viral in no time. This is because once on their timeline, users will constantly share a piece of relatable content with their friends and peers. In turn, knowingly or unknowingly, they become your promoters! This chain of interaction often results in unexpected saves and shares which improves your brand reach overtime. So stop reading and start creating because it's time to go trendingggg!! (Of course the right way.)Tip: Always consider your brand's tonality, values, elements and positioning before experimenting and matching them with the content you want your audience to see.

There we have the social media trends in 2021 that can pump up your page with elements of subconscious creativity. There are a number of social media trends that will continue to make the year 2021 count. If you haven't adopted these yet, it's high time you practice these in your media trends strategy to turn tables on your competitors. You can always reach out to Verve Media, a social media marketing agency for result-driven affordable seo services and social media marketing strategy which incorporates all of these social media advertising trends. With our years of strategic knowledge and domain expertise, we provide effective results in all departments including graphic designing services. We're a one-stop digital marketing agency and website development company that can help you with everything from setting up a social media network, to remarkably managing it so that you can sit back and sip on your coffee, while we hustle for you!