Another week of forgetting past your social media postings? Worry no more. This article is just the right place you needed to be landing on to. The right solution to manage this problem is a social media content calendar. First things first, what is a
social media calendar? It is nothing but a documented spreadsheet used to plan and schedule your social media postings. This also helps track your deadlines and manage campaigns and content buckets. Theoretically, social
media content calendars are underrated and often brands may overlook this commitment. But it simply doesn't mean it shouldn't be invested in. Instead it has got some compelling reasons to stand as the key to a great social
media strategy.
But how to plan a social media calendar? And what should you add to your social media calendar in 2021? It might seem fun to fill in the social media content calendar with a list of random ideas, but the right way to do this is to follow brand objectives
and guidelines, while making sure you follow the basics of content planning.
Talking about basics, let us get to them.
Organising helps you plan your strategy well in advance and avoid any redundancy and mistakes in the content. This is of great help when you are someone who constantly integrates different types of content pieces in your regular list of content buckets.
Some of the posts that you can create for a social media calendar in India are:
- Quotes / Tips
- Product / Service features
- Branding
- Promotional
- Announcements
- Testimonial / Resharing UGC
- Influencer activity
- Blog links
These usually depend on the type of industry you belong to. To learn further about this, consider a digital marketing expert like Verve Media to guide you on what
is a social media calendar, and how it can help your business reach the right audience.
KEEP UP WITH THE CONSISTENCY
Your audience doesn't want to scroll through 5 generic posts everyday just because you wanted to create them. Neither will they remember you if you post as seldom as once a week. This is where consistency comes in. When planning a social media content
calendar, ensure that you maintain a consistent gap between your postings while also making sure that the content and messaging you choose stays uniform with your brand's ideology and tone. Being someone like
TCS, you shouldn't be using meme marketing in your calendar. This goes without saying as people perceive you as a trustworthy and credible
brand. Again a brand like LIC should stay out of political and social debates simply to maintain a level of uniformity and consistency
with their messaging.
One of the important things you need to keep in mind when working on how to plan a social media calendar is the dates. It is ideally believed to keep 1 post per day for a social media schedule but it can be optimised for a maximum of 2 posts per day for
certain industries. The most important part is to not forget the important dates. For instance, a brand like Paperboat,
that had set up its major content game around nostalgia marketing should not forget relevant moments like Makarsankranti or the dairy market leader Amul which constantly focuses on topical marketing content should not miss out on major events like a presidential election. Websites like Days of the year might help
you find some relevant days based on your domain. If you're a brand and often tend to miss out on these major cashing points, switch to Verve Media. Our creative and
innovative team can take care of it all from planning to posting and tracking, if you're interested in giving it a try.
Your social media calendar in 2021 should not be confined to your social media team. An understated point when it comes to understanding what is a social media calendar, sharing and collaborating is a key pillar to build a plan that consists of a fuller social media strategy. Letting graphic designers, content writers, videographers and your marketing team suggest strategies is not only of essential importance but often leads to the birth of out of the box ideas, the ones that might get missed out usually.
Now, you've started with the postings and got yourself into the rhythm of social media, don't get too happy though. Tracking your KPIs is an essential when it comes to planning any strategy. Free tools like Analytics will help you evaluate your success for goals such as lead generation and web traffic. However, if you're looking for a kickstart way that helps you not only
track and evaluate but plan and build your upcoming calendars on the basis of the previous calendar's success, Verve Media is the right solution. Our monthly reports
will give you a deeper insight into KPIs such as website clicks through social handles, follower count and engagement rate on various platforms. This further helps in tracking campaign success and taking the right step
to help your brand grow faster than ever!
Now that you know how to plan a social media calendar in 2021, start prepping your sheets and building your ideas. As entrepreneurs it's not a new activity for your content strategies to get delayed day after another. This is because most of your time
is either consumed by the major business activities like maintaining timely shipping for orders or in deciding how to stay atop your competitors in the market. Sounds familiar? It indeed is! And that's why, we at
Verve Media have an imaginative and creative team that constantly strives to maintain the best position for your account while creating some striking visuals that
will make your audience go gaga over your brand. Our social media marketing team makes sure to bring effective results. Trust our digital marketing company for the best of your brand. We also offer all that a website development company and a seo agency in Mumbai does.