In the new normal, there has been an increased focus on social media, particularly owing to the lockdown scenario and the troubles and boredom that come with having to be indoors for so long.
Now more than ever,
brands are valuing and targeting the baby boomer generation. Ads on facebook are a classic way of reaching out to the audience at their convenient platform.
Surprisingly enough, instagram has become more popular
among the older generations as well and it’s bound to become the next “Facebook”. This means whatever your Target audience, the use of social media is imperative for you.
Brands have taken it to their advantage ge
and have been going out of their way to be creative and active on social media so as to increase the awareness for the brand and to involve more people as part of their social media marketing reach and social media engagement
metrics.
They come up with innovative ways to engage their audience and maximise their reach. Much of the engagement content pushed out by the brands happens to eventually become a social media trend that other brands follow
and gain acceleration in social media responses.
Let us run through these trends to see how brands leverage trends to increase social media engagement.
- Repurposing Formats- Using existing formats or templates with a personal touch or twist is the new way of Content Creation. We all know how the US vs India format has taken over social media recently. 🇺🇸- Has it not?
🇮🇳- Kya baat hai, Kya baat hai,Kya baat hai, Sahi hai! Check out how Verve Media recently hopped on this repurposing format trend
here.
- The “MEME” way - Memes are now a new language in itself. Communication just got more fun. They bring people closer in a sense of sheer mutual sense of humour. For brands, this means that the funnier, more relatable the
content they put forth is, more are the chances of increased social media engagement and resulting brand awareness.Here's a peek at
how Verve Media generated funny content for one of their clients and helped them in gaining traction and social media engagement as part of their social media marketing strategy. Some more of them can be seen
here and here.
- Random Catchy Tunes- A song doesn’t need profound lyrics to be trending in no time. A song like “Chicken Wings” caught on so quickly. It’s unprecedented and hilarious how the social media universe works in mysterious ways!
Brands use this as a tactic and get engagement on their social media pages. Who knew that a trend like this could be a social media marketing tactic which would be widely used across the globe.
- UGC FTW- With users getting savvy to creating content, User-Generated Content is a big hit! Brands that compel people to push out content win at creating identity and overall buzz thereby reaching out to varied audiences.
This also increases social media engagement.
- Brands participate in conversations- With users engaging in conversations online, brands too want in on these gup shups and they’re going as far as roasting each other and even themselves. The best part about this light
banter is that the netizens are living for it! When brands engage with each other, they generate further social media engagement as users get a chance to voice their opinions on it. This makes it all the more interesting.
- Contactless Innovation on the rise- Brands this year are going through a digital whirlwind trying to reach out to consumers in newer ways. They have to be socially conscious and take innovative measures to ensure covid
awareness and maximum consumer satisfaction while keeping hygiene and sanitation at priority. Unless you have been living under a rock, you'd know what we’re talking about! More and more people switch to put out their
thoughts on such innovation on their social media feed.
- Conversational Commerce- Why rely on mere reviews when you could use social media to make purchase decisions. Social Media has now become part of the customer journey. Influencer marketing still manages to drive leads
and affiliate links further to help consumers make the journey much more efficient. What this means is that there would be more social media engagement on the posts featuring different products and services as satisfied customers would like,
share and comment on those. It is a great social media marketing tool that helps all brands in a way that extends positive brand outlook and increases awareness of the brand. The easiest way to engage more audience and ultimately get more customers
for your business is to trust an excellent digital marketing agency like Verve Media . Our digital marketing services and social media marketing services will take care of
your digital media presence and ensure you stay on top of your social media game to touch new heights. Connect with us, enquire about our services like SEO services in Mumbai
and video production services. Call and get a quote now!