You're on instagram, isn't it? Well maybe you aren't but with the count of users touching around a billion, there's quite a possibility that you are one of them.
Snap & post! We think of Instagram as a tool for quick picture sharing and not as a platform that we can leverage for marketing our businesses. But how to do marketing on Instagram? Before we move on "why instagram marketing" and "how to use instagram
for business marketing", let's learn about what is instagram marketing in the first place and what's all the hype about this photo sharing tool when it comes to planning your digital marketing strategy.
WHAT IS INSTAGRAM MARKETING?
For brands with audiences from the millennial era, Instagram marketing is a boon. You can reach your potential customers and market your offerings using Instagram. You can easily upload photos, ad descriptions and dozens of filters to stand out from the
crowd. Instagram also lets you add a product catalogue so that you can connect your customers directly to your particular products through a click. Some other features are stories, reels, IG tv videos and a lot more ways
to connect to your target audience
- Humongous Reach: Believe us or not, Instagram has a huge reach. With around 1 billion Instagram users, the platform gives small and mid-sized businesses, an opportunity to grow at a quicker pace due to its ever-growing
audience count. Hashtags work as keywords and let people instantly associate with popular topics around the world. From organic to paid, businesses have been using the platform to reach, attract, retain and grow a loyal
customer base with their engaging and interactive marketing strategies.
- A goldmine of feedback: Another answer to "How to use instagram for business marketing" is Instagram insights. Businesses need feedback to understand the changing needs of their customers and social media has been proven
to be one of the best ways to collect and analyse audience feedback and insights. Instagram helps you attain a huge number of feedbacks without investing in any survey tools. This can be easily done via poll stories,
AMA sessions (ask me anything) and asking your users to comment their thoughts. It also has an inbuilt insight feature that tracks your account's overall performance including your engagement rate, reach, page likes,
website taps and shares.
- Images work better than text: Another aspect why instagram marketing is inevitable is the photo-centric and visual format of the content that is absorbed easily by many users. According to a report, people remember things
by a whopping 80% when they see it, which further goes down to 20% what they read and 10% what they hear. Now we know why radio advertising went out of season! Having visual effects helps your audience to retain your
content easily and brings them one step closer to making a purchase decision.
- Cost-effective: Yes, Instagram is cheap. Unlike newspapers, tv ads, billboards and even as compared to other digital marketing channels like Facebook and YouTube, Instagram targeting is cost-effective and is great when
you don't want to splurge a huge amount on online campaigns. Instagram's cost per click revolves around $0.50 - $1 while for a few competitive industries, it might go up to $3.
- Loyal users: Instagram has a huge number of loyal users. Bloggers and influencers have effectively set up their own professional accounts positioning themselves as public figures who have the capability to drive sales for
certain products due to their loyal customer base. Brands can either create a strong customer base using engagement strategies in a long run or utilise these influencers' audiences for a better reach and improved conversions.
- Improved website traffic: Website taps on Instagram is another reason why instagram marketing is gaining popularity over the years. Well-planned strategies and tools can help brands drive free traffic on their website.
You can keep changing your Instagram bio link to your featured campaigns, new collections and much more to drive the traffic to the new additions on your website. With its recent launch of Instagram shopping feature,
Instagram lets your users tap on an image and shop the exact products on it from your product catalogue. All of this in turn helps you to increase your website taps and thereby, the overall conversion rate.
- Keep an eye on competition: While new businesses can try planned strategies, they can also use Instagram to keep an eye on their competitors and see what type of campaigns resonate with your audience niche.Instagram lets
you watch your competitors closely, their positioning, weaknesses and how they handle feedbacks. With Instagram marketing, all of this is at your fingertips and it's easy to prevent a sudden crisis learning from how
your competitors behave in such a scenario.
HOW TO DO MARKETING ON INSTAGRAM
Here comes an important question. How to use instagram for business marketing? Well, even though Instagram marketing is quite easy and convenient but as a brand, you might need to keep aside a good amount of time strategising on the efficiency of your
online campaigns. TThis problem can be solved by outsourcing some of your digital marketing agency in Mumbai in Mumbai or SEO agency to the content expert agencies who understand the digital landscape better than others.
Verve Media is a full-service digital marketing services agency based in Mumbai. With our extensive range of services like social media marketing services,
website development services and visual communication, we can help you unleash your brand's potential to the fullest while decoding the answer to "How to do marketing on instagram?"