Benefits of Social Media in our Lives

Functionality, connection, and user-generated content best describe social media. It is a digital platform that enables users to create and share their voices in a variety of ways. Various platforms offer different benefits in the form of pictures, texts, videos, blogs, and podcasts.

 

Several characteristics of social media contribute to its increasing popularity and extensive use. One instance is how social media platforms allow you to share knowledge with big groups very instantly. The many other characteristics are-

 

• The power to design and communicate ideas
• The website serves as a forum for friends and family to connect.
• The website should offer free web space for people to contribute content.

1. Social networking sites: These sites, as the name implies, help in networking. The most popular social networking sites are Twitter, Facebook, and LinkedIn.
2. Media sharing sites: These sites are more visual, help in exchanging photographs and videos. Instagram and YouTube are two such examples.
3. Social blogging sites: Blogging has been popular for a long time. Creating and distributing material has become a popular internet hobby. Common blogging websites are Medium and Tumblr.

The significance of social media is easily recognised when we consider how effective it is. As the world's digital population rises, so does social media's reach and usage. Social networks, via which users access a wide range of information, has become an integral part of daily life. Let’s take a look at the worldwide data-

• More than half of the world's population currently utilizes social media (58.4%) is 4.62 billion
• The average daily usage is 2 hours and 29 minutes.

In January 2022, India had 467.0 million social media users. The number of social media users in India at the beginning of 2022 was similar to 33.4% of the entire population.

 

Still, wondering why social media is important? Let’s take a look at it. Social media services such as Facebook, Twitter, Instagram, and WhatsApp have millions of users and a significant influence on people's lives. Not only are photos and information being shared, but businesses are also blossoming. The number of users on social media sites is rising on each social platform clearly showing how essential social media is in today's society.

1. Social media allows you direct contact with clients without the need for a service provider.
2. Advertising on social media is less expensive than advertising on print, television, or other conventional media.
3. Social media allows people to interact in ways we could never have imagined before.
4. Social media provides a channel via which you may raise awareness of their products and services by providing them enticing discounts.
5. To stay updated with current news and policies.

The benefits of social media marketing as well as digital media agency are endless and provide a great platform for many opportunities to grow. There are many uses of social media in business as well, be it for promoting products, finding new customers, increasing your reach as well as simply developing your brand.

 

If you want to make the move and diversify your marketing plan, you also need to be aware of the benefits of digital marketing for business.

• Increase customer loyalty
• Find the right audience
• Measure All Outcomes Accurately
• Boost Brand Reputation

Social media is all around us. Whether it’s a content creator making reels on the latest dance to a 50-year-old person searching for long-lost classmates on Facebook. Out of the many brands, all have something new and different to offer. The list of the top social media sites are-

1. Instagram-

It is the most popular social media network in India in 2022, with 76.50%.



2. Facebook-

Facebook has 74.70 percent of internet users in India, making it the second most popular platform.



3. Twitter (44.90 %), LinkedIn (37.2 %), and Pinterest are a few more prominent social networking sites in India (34.9 %).

Social media is a large platform not just for promotion or marketing, but also for reaching out to millions of people and sharing their opinions. With social media, everyone is aware of what is going on around them. The value of social media in business can only be realized once you put it into practice.

 

If done effectively, in the long term, social media marketing is incredibly cost-effective. If you want the best social media marketing services in India, results without any hassle, check out our services and portfolio. Verve Media is an integrated digital marketing agency in Mumbai offering online digital marketing services, graphic designing services, website development services, film photography and more. Having an online presence is very important, and with the help of our company, we can help your brand grow organically.

 

Having an in-house social media agency with professionals can assure the best for you. Standing as a popular social media marketing agency mumbai, we are determined to add more value to your business growth. The strategies that we use to attract more customers and connect with your brand. Check out some of our social media case studies here.