Social Media Marketing or SMM is an internet marketing form that uses social media for connecting with its audience. When we talk about social media, we mean every aspect or every app which is considered under that umbrella. Oftentimes people assume social
media is limited to Instagram, Facebook, Twitter and Snapchat. But there’s more to it. Even websites are included under social media. Now, there are two reasons why people take up social media marketing services from a
social media advertising agency.
Marketing is staying relevant and a step towards staying timeless in the market with your content, services etc. Branding is basically giving meaning to the organization and retaining loyal customers and gaining leads for potential ones. It is worth noting
that every social media company states that branding is a part of marketing. Branding helps people identify your brand be it via symbol, logo, jingle etc., but for people to identify that, you need strong marketing tactics.
And here is where social media marketing and social media advertising agencies come in to play their roles.
WHAT DO SOCIAL MEDIA ADVERTISING/MARKETING AGENCIES DO?
Before anything else, great content and appealing visuals are the base for any social media marketing services provider. In today’s date, content writers, copywriters and graphic designers are a must for any social media company to function. Apart from
that, these are some of the services that they provide.
- Idea generation/Content generation
Usually, the client and the agency agree to a set number of posts for each channel. Whatever industry your business belongs to, the agency shortlists the platforms where your content can do wonders. They come up with a content calendar, ideas and seek
approval from you. Post that the graphics, copies and all are made.
All the queries that your audience or end-users have, they answer to that. Now with the new technological updates, Instagram has bots to help. But, the questions are very restricted. The agency gives a human aspect and carries forward the conversations.
There is always a scope of improvement for any social media company and that can be tapped upon by noticing the low points and making a note of them. The agency comes up with ideas on improving and creating new strategies.
This is one of the most crucial amongst all the social media marketing services. A campaign is designed to increase engagement, launch new products or services or even for corporate social responsibility to create awareness about a certain issue. A campaign
can go on for a week, a month or a year. It all depends upon the client.
Almost 82% of the social media advertising agencies have SEO and digital marketing incorporated. They help you with ranking higher on the search engine’s result page and generate leads.
WHY IS SOCIAL MEDIA MARKETING IMPORTANT FOR YOUR BUSINESS?
The world revolves around social media. Having your online presence noted on any social media platform can really help your business to stay in touch with your end-users. Plus, you can always use it for announcements, launches, giveaways, informing and
whatnot with creatives and copies. People love it when they know that a brand cares for them and what better way than social media.
- You can expand your reach
As of January 2021, nearly 448 million people use social media in India. The opportunities are so vast for expansion. With targeted ads, email marketing etc. there’s so much that a brand can do to grow. Once your brand gets well known and has gained a
certain amount of followers, there’s no stopping from there.
- Understand your competitors’ strategies
You will be able to see their content, their posts, their campaigns and all the moves right on your screen. Once you crack their code, you can attract their customers' attention and build a base for your business. A pro tip- Go through their comments,
their customer services and look at how you can do better and match up.
- Pick up the buying patterns of your customers
There is an option to like and dislike on social media platforms. You can understand the type of content that your customers are wanting to see from you. It gives you a chance to create something relatable to your end-users and audience. You can target
certain posts or videos to an area of demographic as well to penetrate further.
ROI or Return on investment is calculated to ascertain the profitability or loss of your money and time invested. ROI can be calculated via a formula or by noting the engagement rate, leads generation, sales and queries. The higher the ROI, the better
the reach and the better the results.
Social Media Marketing is highly cost-effective unlike traditional marketing like billboards or Tv-ads. Imagine getting a slot for advertising during IPL in India. For a 15 second slot, you have to infuse millions. At the same time, you can do targeted
ads online with nearly 90% of your cost cut down. Your reach and your cost goal both are achieved.
- Increase your brand awareness
It helps you to market your products and services and reach parts where physically it wouldn't have been possible to. Even if you start from scratch and stay consistent with your quality content, you can go a long way ahead. People are doing business
via Whatsapp and Instagram as well.
Social media is a sturdy tool if used properly. When people are living in the digital era, your business should be too. Social media marketing gives you an opportunity to think about expansion with its tools and turns it into reality as well. With the
statistics of internet users increasing daily, a better connection with your audience will leave you with a loyal base of customers and immense opportunities for growth without being troublesome for your pockets.
At Verve Media, a digital marketing agency in Mumbai, we’ve gathered an experience of 6+ years and have worked with clients like Johnnie Walker, Uber, Shell and many more. We are a creative agency that offers social media marketing services in India
and affordable seo services. From designers to content writers to social media executives to SEO strategists and more, all from elevated backgrounds, we have it all. If you wish to join hands with a social media marketing agency for the best social
media marketing services or with a SEO agency in Mumbai, you can always chat with us over a cup of coffee or drop us a mail at info@vervemedia.co.in or give us a call on +91- 9773636203/ 9833401634 and we’ll get back to you