10 tips for creating engaging visual content on social media

Making content and putting it out on social media is not enough. The content you put must be engaging and captivating for the audience to read the entire post or watch the entire reel or video. Individuals and brands most of the time resort to hopping on the trend and creating something out of it. This may rule out the factor of novelty in your social media feeds when compared to others and possibly affect engagement. To avoid such repercussions, a top social media agency in India helps. Here are 10 tips that you can use to create engaging visual content for your social media.

Tips for Creating Engaging Visual Content

1. The Post Should Speak To Your Audience
   
   Your creative piece that is supposed to be posted on your social media must inherently speak to your audience. There should not be a need to explain and emphasize what the post implies or else it won’t resonate with them.
    
2. Your Feed Must Communicate A Theme
   
   A bunch of random photos is definitely not an ideal social media feed for a brand or its viewer. It is not only jarring for the eyes but also conveys a lack of strategy and clarity that might work against your brand. Your social media should represent your brand and its identity.
    
3. Your Text and Imagery Should Blend Welle
   
   You must have often come across posts where either the imagery or the text is overshadowing the other half. This dampens the overall quality of your post. So, make sure they both are complementing each other and not competing.
    
4. Keep it Short & Crisp
   
   It is not important for your reel or video to be long and extensive to communicate what you want to. The more precise and to the topic the reels and video are the better it is. You must try not to take much of your viewers' time.
    
5. Format Your Data Into Infographics
   
   Social Media is an entertainment platform so you need to present your data in a more dynamic format. To do so, you can convert your data into graphs, statistics, pie charts, etc. that intrigues the reader to have a look and then get enlightened by your data.
    
6. Avoid Focusing on Sell
   
   The intention behind posting something should be to inform the person about the benefits of your product or services. If you simply put something intending to make sales on social media there are high chances it might not work in your favor.
    
7. Emphasize Inspiring Action
   
   Your copy should force the reader to take some action. If a person is visiting your website to learn more about the service or product that indicates the post was effective. This eventually increases the chances of them becoming your customer.
    
8. Make Proper Use of Longer Videos
   
   Sometimes, it is tough to club everything in a minute. In such situations, you must make use of long-form videos that allow you to elaborate on some topic. They can be highly beneficial if the content is interesting and justifies its length.
    
9. The 3E Thumb Rule
   
   You can balance the topic and purpose of your feed by using the 3E Thumb rule to create a wholesome social media feed. The 3E stands for educational, entertaining and enlightening. This will make your feed diverse as well as you will get new ideas for making content.
    
10. Use Original Photos
    
    Downloading and using free photos that are available on multiple websites might be convenient. However, it robs your unique identity because the same image is also used by someone else. Hence, if possible make use of as many original photos as you can. That will help you stand out from the rest.
     

Downloading and using free photos that are available on multiple websites might be convenient. However, it robs your unique identity because the same image is also used by someone else. Hence, if possible make use of as many original photos as you can. That will help you stand out from the rest.

These tips may be useful for some but they may not work for all because every brand is different and each has its own issues. In such cases, it is best advised to take help from professionals who have been in the business and are well aware of how it functions. They will have a closer look at things and provide customized solutions that will enhance your social media extensively.

Verve Media is one of the top social media agency in india and best digital marketing company. We have been in the marketing business since 2016 and have worked with numerous brands. Our services include graphic design services, social media marketing in which we will help you to create the right content strategy as well as the content to be posted and video editing services india. We have a team of young and imaginative minds that work tirelessly to bring the vision into reality. You can get in touch with us through our website. We look forward to working with you!!