If a picture is worth a thousand words, how valuable is a video? 51% of marketing specialists worldwide name video as the type of content with the best ROI. Video marketing is an effective tool for the addition of engaging content in your marketing strategy
and campaigns.The purpose of these videos should be to introduce yourself to your viewers. Tell your audience the story of your brand, rave about your core values, and convince them your company is unique and worth their
time. The most successful features of videos that produce an intended result are usually short, visual and varied.
However, it’s important to understand the type of videos to produce
for the best appeal to your audience. Ready? Here we go.
Such videos walk your viewers through a process your brand usually follows or a frequently asked question regarding your brand. These videos can help build brand credibility and trust while not outrightly promoting your brand but imparting necessary information.
In this way the audience will perceive your company as resourceful and down the road may rely on your company for products and services. These videos are likely to see more number of views as compared to others.
In terms of conversion, case study or testimonial videos are virtually unbeatable. It’s the psychological phenomenon that compels users to do what a majority of the population testaments to.
These videos are an emerging trend. On Facebook, users spend up to 3x more time viewing videos as opposed to other forms of video content. By broadcasting live, a two way channel of communication is created. Within live videos, there are several variations
such as Q/A videos, FAQ videos, product demonstrations. This kind of video is victorious in injecting a human element to the marketing strategy.
These videos put the limelight on the key features of a product or service. These videos take a deep dive for purchasers considering to avail a product or service. Such videos are more common when the purchasing decision may be complex with prices higher
than usual. It is crucial that the video content is kept captivating and is posted on a regular basis for maximum engagement. Creating a series of videos on a monthly or weekly basis can make the audience anticipating your
next.
If you’re looking to benefit from a digital marketing company that has mobile app development, product video production, documentary film making experts, and offers the benefits of
social media marketing, then Verve Media is the one for you!
We are also known for being one of the
best seo company in Mumbai and an outstanding
explainer video productioncompany. Contact us to gain better results in all sectors.