7 Reasons Your Site Isn’t Showing Up on Google (and How to Fix It)

Ranking on the first page of Google has become a necessity for businesses that want to thrive online. This is why, if your site does not rank at the top of search engine result pages for relevant queries, it can majorly impact your brand's success. Many site owners need help to achieve this coveted position due to various factors that influence their visibility.

This comprehensive blog will explore the seven common reasons why your site may not be showing up on Google. After that, we will also provide you with some tips that we at Verve Media use to assess and enhance your site ranking. Follow along for detailed insights on optimising your site and driving relevant organic traffic to your website like a breeze.

1. Indexing issues
   
   Lack of proper indexing might prevent your site from appearing in Google search results. This might be the most common reason why your site is almost invisible to potential visitors. If your website is new, Google may not yet have discovered it, so it might take some time for search engines to index your site. Make sure that your site is properly crawled and indexed so that the visibility of your site increases.
2. Content quality
   
   Content that is relevant and provides upfront solutions to the users is considered valuable by search engines. By focusing on creating high-quality content, you can provide a much better user experience that can significantly boost your rankings. Quality content is an important factor in driving organic traffic, but at the same time, it also helps in establishing your brand as a trusted authority.
3. Technical problems
   
   Another important reason that your site might not be ranking properly might be due to some technical problems that plague your site. Identify and fix issues such as page loading speed and optimise your server as it could be affecting your site's performance. Fix issues such as broken links and slow loading times to completely optimise your site.
4. Mobile compatibility
   
   Since the majority of searches are conducted through mobile devices, Google has implemented a mobile-first approach in ranking websites. This ensures that the sites that are optimised for mobile are ranked better while screening sites that are not responsive on mobiles. Google strictly implements this so that its search portal can provide a better experience to its users.
5. Lack of backlinks
   
   The absence of high-quality backlinks could also be the underlying reason why your website is not able to make its presence felt on the vast expanse of Google. Focus on acquiring backlinks from authoritative and relevant websites. Getting relevant backlinks can greatly boost the authority of your site and drive organic traffic back to your site.
6. Keyword optimisation
   
   Keyword optimisation plays a key role in the ranking of your site. This is because for your page to rank on a keyword, it needs to match with the search intent of the user. Optimise your content with relevant keywords so that you can improve your visibility in search results.
7. Penalties
   
   The methods you use must comply with Google's guidelines for search essentials, formerly known as Google Webmaster guidelines. Avoid using black-hat SEO tactics to boost your ranking temporarily, as they could lead to penalties and impact the visibility of your brand in the long term.

To improve the chances of your website appearing on search results, it is important to take action. Here are some key steps to improve the visibility of your site.

1. Submitting your site to the Google search console is the first step to ensuring visibility online. This process is important because it serves as a primary signal to search engines that your site exists and invites crawlers to index your pages. Doing so is especially required for new websites, as it kick-starts the process of appearing in search results.
2. Auditing your content is the backbone of every successful Search Engine Optimisation (SEO) strategy. Original content with a sly bit of humane touch is generally considered trustworthy by users. This is why search engines with a focus on user experience prefer such content. Additionally, adding fresh and relevant content regularly also signals to the search engine that your site is actively maintained.
3. Conduct a technical SEO audit to identify issues and address them quickly. One main reason that your site is not ranking properly could be the incorrect use of meta tags or low responsiveness of the page. Fix these issues and ensure that crawlers can navigate efficiently, which makes it easier for the crawl bots to index your pages.