Types of keywords in seo you need to know

Keywords and keyword targeting are incredibly important as they form the backbone of any effective SEO strategy. The problem is that there are so many discussions creating a buzz about keywords in SEO. However, determining the use of keywords effectively could be a tricky part. Thus, playing your A-game in finding and positioning the keyword is a must to taste success in the digital space.

With that being said, as the best SEO agency in Mumbai, Verve Media’s this detailed guide sheds light on different types of keywords. It will help you to understand which type of keyword your business should aim to grab the attention of your targeted audience/customers. Starting from the basics, let’s first take a brief look at the definition of a keyword.

What is keyword research?

A keyword, also known as a focus keyword, is a word that best describes the content on your page or post. It is the search term for which you want to rank with a specific page. People searching for that keyword or phrase in Google or other search engines should be directed to your website.

Though on the surface this task may not seem crucial, it is important. The following are the reasons why an SEO marketer needs to prioritize keyword research:

• It gives the inside scoop on what people are searching for online.
• It allows you to understand the competitive landscape by giving them a clear picture of who they’re competing against.
• It allows you to dig up content opportunities that have low competition.
• It allows you to understand the search intent for a search query, which can help you to create relatable content.
• It assists in generating new content ideas.

Types of keywords

1. Length
   
   After you've compiled a list of all the keywords you discovered, you can eliminate those with low search volume and high competition. Therefore, let’s learn the art of differentiating keywords and narrow dowing it according to your needs. Generally, keywords are divided into three broad categories according to the above parameters:

    

   Type	Definition	Example
   Short-Tail Keywords	These are keywords with one or two words that have a high search volume. They are frequently referred to as focus or head keywords.	Cake
   Long Tail Keywords	They are keywords that contain more than two or three words and function as phrases. They may not have as many searches as short tail keywords, but they are more specific. Long tail keywords typically contain three or more words.	Cake with Doraemon theme
   Mid-Tail Keywords	These keywords fall somewhere between short tail and long tail. They are both longer and shorter than short tail keywords. Their search volumes are moderate, i.e., higher than those of long tail keywords.	Theme Cake

   
    

2. Buyer’s Intent
    

   Type	Definition	Example
   Informational	These are the keywords that users use to learn more about a product or service. They frequently ask questions that begin with 'how,' 'what,' 'is it,' and so on.	How to find the best cake shop
   Navigational	When a prospect searches for an item in a specific store, they will use a navigational keyword in the search query.	Cake shop near me
   Commercial	The prospect's search query is centered on price and/or feature comparisons with similar items sold by competitors.	Red velvet cake price
   Transactional	The keywords in this case are aimed at prospects who are ready to buy after gathering information and are satisfied with the price after comparing the product to competitors.	Buy Cake

   
    

3. Industry-specific
    

   Type	Definition	Example
   Market Segment	These keywords are specific to one industry or its subsets. They are broad and generic in nature, but they assist the target market in understanding what the company sells.	Birthday cake
   Customer-Defining	They are, as you might expect, words or phrases related to a specific type of customer. Marketers use them to reach an audience with similar characteristics, such as age, gender, and so on.	Birthday cake for a toddler
   Product	Brand names can be found in these keywords. They have higher conversion rates within a niche that prefers or is loyal to a brand's offerings.	Monginis Cake Shop
   Geo-targeted	They are location-based and extremely beneficial to local businesses.	Cake shop in Andheri

Conclusion

These are the various types of keywords to get you started with keyword research. However, the journey of strengthening the SEO of your website still has a long way to go. In the journey towards success, you can join hands with a responsible digital marketing company and website development agency like Verve Media. We provide various digital services including SEO and SEM.

While you can shed some load off from your in-house team, we can find effective yet creative solutions for you. From picking up the best keywords to get the top rank on search engines to creating quality content, Verve Media is a one stop solution for all your needs and requirements in the digital space.

As the best digital marketing company, drop us a message in the chat box in the right corner of your smart device’s screen or write us a mail for any query. To get a peek into our work, you can also check out our portfolio.