Home / Blogs / Cracking google's algorithm to rank better in seo
Cracking google's algorithm to rank better in seo
SEO
At frequent intervals, Google keeps updating their algorithm. These updates are meant to improve the overall experience for the people surfing and the websites on Google. Understanding these updates can help you extensively to improve your ranking. In this blog, we will expand upon some of the significant Google algorithms updates.
- Core Update (May 2022)
Google updated its entire search ranking algorithm and system in May 2022. The reason behind these updates is to improve the search results and provide benefits to pages that were previously under-rewarded. Google’s core algorithm through keywords and links from different web pages to provide the best answer that matches the search query.
Whenever there is a core update, it impacts the ranking of numerous websites. There is certainly no specific pattern that you can consider and effectively improve your ranking. The only thing Google advices for better ranking is to create great content consistently. So make sure you are building content which is insightful and serves its purpose while being SEO-friendly at the same time.
- Product Review Update (March 2022)
Google product review update is specific in its approach. It focuses on ranking product reviews that genuinely provide correct and in-depth information about the product. You must go a step further while reviewing products breaking the template usually followed by every other website. They have issued a list of criteria you can follow to improve the ranking of your review.
List of Criteria
- Highlight several benefits and disadvantages of the product
- Compare different products available in the market
- Include testimonials of your customers in the review
- Enlighten the reader with information that is not shared by the manufacturer
- Page Experience Update (June 2021)
On 15th June 2021, Google announced that page experience signals will be considered as eligibility while ranking a website. This step was taken to enhance the user experience. They are using the Core Web Vitals metrics to review the websites. It evaluates your website taking into consideration various aspects like load time, interactivity and stability of your website.
It is in your best interest to follow all the parameters mentioned by Google and accordingly create your website. Even though there are speculations that it does not affect the ranking significantly. On the contrary, we will advise you to make note of it. Since it increases the chance of your website getting boosted by the Google algorithm and will generate more traffic. You must consider these points while building a website:Your site should have a secure connection
- The content on the page should be easily accessible
- The website should be mobile friendly
- It must stick to the metrics of Core Web Vitals
- Spam Update (June 2021)
Google has strict policies against spam content because it violates the quality guidelines and hampers the viewer's experience. They have been fighting against it since the beginning. The advances in Artificial Intelligence have helped them remarkably in recognizing spam content and effectively acting against them.
You must avoid spamming as it creates a negative image of your website. Google does not consider such websites while showcasing results for a search query even if the website has content related to it. You can make use of other options to grow the traffic on your website and improve its reach.
Staying in touch with all these changes and accordingly building content as well as the website can be chaotic at times. To make things convenient for you, Verve Media offers the best SEO services and web designing services in mumbai. We are the leading digital marketing agency in Mumbai. We will assist in creating the website as well as the content to be posted on it. Everything will be done keeping in mind your requirements. So get in touch with us and we will help you explore the true potential of your brand!
.jpg)
.jpg)
.jpg)
