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Why SEO is important for your Business
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SEO
WHAT IS SEO?
There are tons of web pages on the search platforms related to your niche. If you search for ‘video ideas’, you will get tons of related web pages. How can your website stand out and appear on the top? A great SEO is needed. SEO is search engine optimization which is a practice used to enhance the positioning of your website.
Organic search is an efficient way for people to discover online content, and a good SEO practice is important for redirecting the quality of traffic coming to your website. For example, if someone is searching ‘ Social Media Marketing Company’ and your website is appearing before them on top results, you are very likely to get a business.
SEO consists of a process that includes improvement of your website in such a way that whenever products or services related to your business are being searched, your website stands on the top or around the top at least! You can also use brand marketing videos to boost SEO. This will bring potential customers to your website which in turn helps you grow your business.
HOW DOES SEO WORK?
It operates based on three functions:
- Crawling
This is the method through which people find your website and absorb all of the information on it. When you use blackhat practices like keyword stuffing, invisible texts, and buying backlinks, Google has a hard time crawling your site, which has an indirect effect on your rating. As a result, the objective is to keep it fresh, relevant, and noticeable. - Indexing
After the spiders have crawled your website, they categorize the content and list it in Google's search results. As previously stated, any blackhat practices should be avoided because they will result in a no-index tag, which means the page will not be indexed. - Ranking
After your page has been indexed, it will appear in the SERP for any query that matches your content. The ranking is determined by a scale of most to least important. As a result, knowing the user intent and using the proper keywords can help you climb the search engine rankings.
WHAT IS THE IMPORTANCE OF SEO?
SEO is a fundamental part of today’s digital marketing world. Do you know the number of searches on the search engines? There are trillions of searches every year. There will be tons of product or service companies in your niche where you want the business. Let's say someone is searching ‘ Media Services in Mumbai, now if you want to crack a deal, your website needs to appear on the top.
The visibility factor needs to be very high to get the most traffic on your website. To get yourself to the top, SEO needs to be an essential part of your marketing plan. Keywords integration in your website is important which is a part of SEO that helps people to discover your web page easily. This decides your conversion rate from the number of visitors on your website.
You can use this data and practice targeted marketing techniques to avoid noise in your marketing strategy. To summarize the importance of SEO, it is the best tool to neglect all the noise for quality customers.
The main traffic comes from different search engines such as Google which accounted for over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%
Let's have a look at some key insights into the search engine world:-
- On the very first page, the top five organic results account for almost 68% of all the clicks.
- Top-quality content with high-resolution images is a very important thing used by search engines to rank your website.
- High traffic comes on Google from a high number of backlinks from high domain authority.
- By 2025, it is projected that 73% of internet users will be accessing the internet via mobile devices.
- Video content is at least 51x more likely to get organic ranking than plain text.
- 62% of Gen Z and Millennial consumers prefer visual search over any other new technology.
- Less than 1% of Google users click on results from the 2nd page.
There is a top social media company in Mumbai providing effective solutions on digital marketing.
CHOOSE VERVE FOR ALL YOUR SEO NEEDS!
Verve Media is the answer for all your digital marketing needs from the scratch. Be it as a website development company in Mumbai for its optimization, seo agency in Mumbai with SEO experts, social media marketing in india, website developers to writers to coders. We do everything possible in every way from our side.
We communicate our client-centric approach, core values and mission. We have a core principle of going above and beyond our client needs.
Still skeptical about choosing us? Give us a call for affordable local seo services, mobile app development and all digital agency services to change your perspectives for sure. Give us a chance to turn ideas into reality! Write to us at info@vervemedia.co.in .
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