The difference between on-page search engine optimization and off-page search engine optimization

When you go on to a search engine, Google for instance, and search for a product or service; you will get a listing of places/ businesses that offer that particular product or service. But have you wondered why the search results are in that specific order?

Also, now that you see the results, which is the link you would click into?

• 21% of searchers click on more than 1 search result. (www.backlinko.com)
• Only 9% of Google searchers make it to the bottom of the first page of the search results. (www. leadbuildermarketing.com)
• Only 0.44 % of users visit Google’s second search results page! (www. leadbuildermarketing.com)

As a business owner, this tells you how important it is to be on the first page of the Google search results page for terms related to your domain and your particular brand and business.

would you do so if you don't know the basics of search engine optimization or to formulate an SEO strategy? Let’s understand what it means in simple terms and then look into the types of search engine optimization.

Search engine optimization (SEO) is the practice of increasing the visibility of a particular website to search engine users via unpaid (“organic”) methods that involve backend work and content work. It is the process by which you enable your website to be in the top rankings of the Google search results page for searches relating to your brand.

In other words, search engine optimization doesn’t pertain to the purchasing of digital advertisements or paid placements at the top of search engine results pages (SERPs) but changing things on your website to make it to the top of the search results page.

WHAT DOES HAVING AN SEO STRATEGY DO FOR YOUR BUSINESS WEBSITE?

• Visibility

One of the most fundamental purposes of SEO strategy is boosting brand visibility. It ultimately makes it easier for your potential customers to find your brand when they search for something (a product or service) that you are offering. Visibility is directly related to your ranking.
The higher you rank on the search engine results page (SERP), the higher the possibility for people to see your brand website and click through to check it out. The more powerful your SEO efforts, the higher your ranking and the better your visibility to searchers. This becomes more significant when you get to know that a quarter of web users never click past the first SERP.

• Creating a Better Visitor Experience

Another reason search engine optimization is important is to give users a pleasant on-site experience. All the efforts and time you put into developing great content and optimizing your website with SEO strategy ultimately improves the usability of your website by bettering the user interface and user experience. Both of these will make your brand stand out in customer perception ultimately landing more people and increasing dwell time thereby, bettering your ranking.

• Web Traffic

Increased web traffic is one of the main goals of Search Engine Optimization. It is an ongoing process because when there is increased website traffic, the search engines automatically read it as a positive and increase your visibility and rankings.

• Growth

In the end, the ultimate reason SEO is essential is that it can help you achieve many of your business goals.

1. build better relationships with your audience
    
2. improve the customer experience on your website
    
3. increase your authority / page ranking
    
4. drive more people to your brand’s website
    
5. give you an edge over the competition
    
6. increase conversions
    

The process of search engine optimization could be broadly segmented into two major sets of processes.

ON PAGE SEARCH ENGINE OPTIMIZATION

• This alters or tailors the content of a website to appeal to users and search engine crawlers alike.
• It is about what your website really is. It is everything you have control over in your website- the content, page structures, loading time etc. Improving upon these factors ensures a low bounce rate.
• On-page SEO is a technique that is used for optimizing each web page of the website to rank higher and attain more pertinent web traffic in search engines.
• In On-page Search Engine Optimization, there is focus on taking a holistic approach towards the website and analysing every part of it to make it better.
• Steps taken include providing good content, good keyword selection, putting the keyword in correct places, giving an appropriate title for every page, putting links of other pages of the website on different pages relevantly etc.
• Techniques used:-
   
  1. Publish high-quality content.
      
  2. Optimize page titles and meta descriptions.
      
  3. Optimize page content.
      
  4. Headings and content formatting.
      
  5. SEO Images and other multimedia elements.
      
  6. URL optimization.
      
  7. Internal links. .
      
  8. External links.
      

OFF PAGE SEARCH ENGINE OPTIMIZATION

• This is the term given to the efforts that result in an online push that helps boost brand awareness and brand recall by bringing more people to your website
• It is about how popular your website is. It focuses on building relationships with your website viewers to establish a positive brand name.
• Off-page search engine optimization refers to the technique that can be used to improve the position at which the website appears on a search engine results page(SERPS).
• One must not entirely associate off-page SEO with just link building because it is not only that. It is also used in promotion methods like blogging, website design, social bookmarking, etc.
• Off-page Seo includes promoting the website and bringing more people there to engage with the website or extend the digital customer journey.
• Steps taken include link building, increasing link popularity, search engine, link exchange etc.
• On off-page, techniques used:
   
  1. Social Bookmarking Sites.
      
  2. Forum Submission.
      
  3. Blog Directory Submission.
      
  4. Article Submission
      
  5. Influencer Outreach
      
  6. Social Media engagement

If you are someone on the lookout for the best digital marketing company, that will help your brand reach its true digital potential using SEO strategy , then you’re in the right place. Verve Media, a digital marketing agency, SEO agency in Mumbai and a social media marketing agency with SEO services in Mumbai is where your search ends. Connect with us now! You can even drop us an enquiry mail at info@vervemedia.co.in or give us a call on +91- 9773636203/ 9833401634. We will be happy to help your brand reach the truest potential!