Keyword research, on-page optimization , and backlink acquisition are the pillars of SEO. If you do one without the others, your results will suffer. However, among the others, gaining backlinks is probably the most important. Links are useful for more than just SEO. They can also help to raise awareness and drive traffic. Getting seo services Mumbai is one of the best ways to increase your awareness.
Given the same, link building has become an integral part of your search engine optimization strategy. Therefore, Verve is here to help you with some basic information about backlinks and how you can build them to get more traffic to your site. Starting from the basics, we will cover the following aspects of backlinking and its significance:
- What are backlinks?
- Types of backlinks
- How to gain backlinks?
Knowing the fundamentals of crucial aspects of your SEO strategy can help you to collaborate with your digital marketing agency more inclusively. Moreover, it will also assist you in determining that do you need it or not in the first place. So, let’s start!
In the most simple words, a backlink is nothing but an indicator of quality content along with a vote of confidence. It helps your content rank on search engine result pages (SERPs).
One of the major confusions that often arise on the surface is - how backlinks are different from links. Well, there are two types of links on a domain, which are internal and external, the latter is considered a backlink.
For the unversed, internal links are links between web pages on the same domain that exist primarily to assist users in navigating the website. External links connect to web pages on other domains and can serve a variety of purposes.
Let’s assume that there is website A that belongs to a cake business. On the website, there are multiple blogs written about red velvet cake. Now, the SEO team has linked the red velvet cake page everywhere there is a mention of red velvet cake in the blogs. That is internal linking.
On the other hand, there is a blog written by an authentic website about the delicious flavour of cake you should try. In the list, there is red velvet cake is also mentioned, and it has linked the word red velvet cake with website A that is a backlink.
Now, note here that we have stated an “authentic” website for a reason. Take Google as an example here. This popular search engine uses an algorithm called Pagerank. It evaluates the number and quality of backlinks pointing to a page. This audit determines a page's overall importance and authority.
If your site receives backlinks from high-quality websites in your industry, Google is likely to receive strong signals that your site is regarded as an authority in your field.
| Type of backlink |
Explanation |
Attiribute |
| NoFollow |
A nofollow link, also known as a backlink, is one that does not pass authority to the website to which it is linked. These links are not beneficial to SEO. |
rel=”nofollow” |
| DoFollow |
A dofollow link is one that aids in SEO by transmitting the authority of the origin site to the destination site. |
rel=”dofollow” |
| Sponsored/Paid |
As the name suggests, a link is called sponsored when a website pay an affiliate or an influencer to promote a piece of content or to post a review of one of their products/services. |
rel=”sponsored" |
| User-Generated Content/ UGC |
UGC links can be found in places like forums and blog comments. The attribute informs Google that the link was added by a user rather than the webmaster. |
rel="ugc" |
Note, these are the most widely used backlinks. There are more types of backlinks.
Typically, there are three ways to gain effective backlinks, which are earn, create and build.
- Earning backlink:
This is when people find your content through search engines like Google, social media, or word of mouth and decide to link to it. Earned backlinks, in other words, are organic.
- Create backlink:
This is when people find your content through search engines like Google, social media, or word of mouth and decide to link to it. Earned backlinks, in other words, are organic.
- Build backlink:
This is when you contact other website owners, editors, or webmasters and request that they link to your page. You must have a clear value proposition for this to work.
Backlinks are important for ranking in search engines such as Google. Not all backlinks, however, are created equal. Relevance, placement, and other factors all contribute to the quality and utility of a link.
Hence, any responsible digital marketing agency gives special attention to backlinks while creating an effective SEO strategy. Being one such, Verve Media is a company that provides you with creative yet result-oriented plans and seo service mumbai for your business and its visibility in the digital space.
You can reach out to us by dropping a message in the chat box on the right corner of your device. In addition, you can learn more about digital marketing and its various aspects through blogs on our website. Let’s collaborate and play A-game for the growth of your business.