WHY SHOULD D2C BRANDS INVEST IN SEO

• Bare Anatomy
• Zissto Sauces
• Yayy! Naturals
• Bewakoof
• Sleepycat
• Bombay shirt company

The businesses that perform under this umbrella follow the simple strategy of manufacturing, promoting, selling, and shipping their own products. This expanding strategy is converting the entire landscape of business in India. D2C marketing differs a lot from traditional marketing. D2C marketing is a new and improved mail-order catalogue, which means that the customers directly purchase online and receive their package in the mail. This helps in creating a strong D2C branding portfolio and eradicates the need for going to any physical store.

The D2C SEO works in a way which as stated, removes any third person involved. So, such brands do their D2C branding via social media and their sales via an e-commerce website. This helps them in cost-cutting benefits as the model is not only cheap but also the ROI is high. 8 out of 10 people regularly shop online and this gives the direct-to-consumers brands an upper hand as they have a base to cater to. For a D2C brand to succeed, its SEO strategy has to be extremely sturdy. They can't afford black hat techniques, keyword stuffing or any other thing that can lead to the search engine not being able to recognise them. Usually, you'll also see the Blogs section on their websites. Certain keywords help them to get a higher reach and get their website noticed. Some of the D2C brands in India like Bare Anatomy undertake thorough D2C branding to reach out to a larger base. They send out gifts to their customer base to gain engagement via stories and tags.

A D2C marketing agency acts as a pillar for businesses that operate without any intermediaries. D2C marketing and advertising have very different approaches because of their working model. These are some of the functions that are undertaken by a D2C agency-

• SEO specifically for marketing directly to the end-users.
• Using on-page SEO strategies.
• Social media commerce
• PPC advertising
• Landing page optimization

What SEO can do to your business, we mean in a rather positive way, is create a very sturdy impact when it comes to sales and branding. When agencies focus on D2C SEO, both on-page and technical, the ranking on search engines results in increased numbers. Here are some more reasons why a D2C brand should invest in SEO-

• SEO’s ROI

ROI or Return on investment is one of the most important factors an agency should consider while formulating a D2C marketing strategy. The ROI is simply put, the results that you get on investing time, money and effort. Money being the biggest element of it all. The higher the ROI, the higher the chances of ranking and sales. The Lower the ROI, the lower the sales and engagement. When relevant keywords are inculcated in D2C SEO, there is an affirmative chance of more lead generation and more conversions.

• Own distribution system

DSC brands depend upon their own distribution channels. For example, Bare Anatomy is a hair-care brand in India whose products can only be bought on their website. You can’t find it even on the biggest beauty e-commerce app, Nykaa. For a brand like such, its SEO game has to be strong for it to get noticed. Their website and online platform are where they do their business- here, again SEO is crucial.

• Internet traffic

Nearly 53% of Internet traffic happens via search and around 40% of the revenue is driven via search. Nearly ⅓ of all marketers claim that great execution of SEO helps them with a higher ROI. When you execute the strategies accordingly, you optimize a site that fits well with the composite practices of search engines.

• Understand your competitors

SEO gives an agency and the business an opportunity to understand their competitors' tactics. With a clear vision of leads, numbers and analytics with the help of tools and algorithms, a brand can adapt to a different approach in regards to the competitors’ landscape. This gives them the advantage to have an edge over competitors. You know what they say ‘Eliminate your competitors,’ well SEO helps you with it.

• SEO as an acquisition channel

Nearly 51% of the top 3 acquisition channels are done via SEO apart from social media and direct traffic. With D2C brands increasing their ad spending, SEO helps them with targeting and acquisition. The most amount spent is on Google ads followed by Instagram and Facebook ads. For an ad to actually make a difference, the keywords have to be placed strategically with precise information for SEO to do its magic.

Since the distribution of the D2C brands in India remains in the power of the business, SEO can just add up to their game. With an agency that aligns with the culture and vision of your brand, alongside the tools and team that the agency possesses, SEO can really help in leads, conversions and more sales.

As a Digital Marketing Solutions Company ourselves, we’ve been doing SEO services in Mumbai for 6+ years and have worked with brands such as Uber, Shell, Aditya Birla etc. to name a few. We are a group of young and driven professionals who have a digital take on things. We take delight in our work and our culture. If you wish to upscale your D2C branding and marketing game or join a social media marketing agency, SEO agency in Mumbai and even best a digital marketing agency, you can always chat with us over a cup of coffee or drop us a mail at info@vervemedia.co.in or give us a call on +91- 9773636203/ 9833401634 and we’ll get back to you.