Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural", "organic", or "earned" results.
There are many ways to optimize your website for search engines. The most important thing is to make sure that your site has relevant and high-quality content. You should also make sure that you have good backlinks, which are links from other websites
to yours.
Now even after doing all of this, there are businesses who have low rankings? Well, search engines use complex algorithms to determine the rank of a web page, which are updated periodically and change depending on how people interact with them.
Search Engine Optimization scorecard is used to determine the website score. The SEO Score is a measure of how adequately the user-facing and technical elements of your website contribute to search engine optimization, and eventually, higher rankings
and organic traffic.
- Knowledge Graph- The knowledge graph is the information that pops up on the right side of the laptop screen. It has the image and data regarding your search.
- Internal Site Search- The presence of an intra website search bar helps users navigate and search for the exact products or services that they seek. It happens to be one of the components of the scorecard
as it determines user experience.
- Image Optimization- Image optimization comprises of two elements-
- The resolution of the images on the website needs to be reduced to decrease the loading time in turn decreasing the bounce rate. It helps improve the website ranking and better the user experience
- The google crawlers cannot identify images and hence need descriptive data of sorts to know what the image exactly is. For example- in the case of Mac Ruby woo lipstick, the image will have name content that says Mac
red lipstick photograph when uploaded.
- Backlinks- As part of the Seo strategy, many websites use referral links that are published with the blogs posted by well-known publishers like Scoopwhoop. Backlinks are exactly those outsourced links that
are present on other pages that take users to your website. For example, if Scoopwhoop has an article that says “Types of lipstick users” and there is a link that is added at the end of the article that on clicking
directs you to the Nykaa lipsticks page, that is a backlink. These backlinks efficiency is determined by a unique tracking mechanism.
- Site Structure- The site structure comprises the URL framework in which content is organised on the website. Site structure helps the search engine to understand which page is most important on the website.
It is a very imperative thing as it organizes all the content on the websites to group similar things so it's easy to access the information. It gives a user aid for action. For example, in the case of Nykaa, www.nykaa.com/makeup/lipstick/Liquid-matte/red
they have the website URLs and links to pages so it's easy and better for the user experience.
- Html Sitemap- It is the outline of the website. It is written in Html format. One can compare the Html Sitemap to an Index or Menu.
- XML code- XML file is written in code language (10100). It is the blueprint of the website. It helps the google crawlers to decipher all the content of your website in the hard-code language that it understands.
- Robots- Robots are like the guards of the website that permit the google crawlers to go through your website. They guide the crawlers and tell them what exactly to read. In the absence of these, the SEO
won't work as the crawlers won’t be able to crawl the website at all.
- Device Compatibility- The website needs to be responsive so when opened on different devices, the website will be sized in that format to ensure easy accessibility. In the case of the Lenovo website, the
website self-optimizes and sizes itself based on the device, you open it on.
- Accelerated Pages- For the Bounce-rate to be low on heavy websites, one needs to increase the number of scrolls on the website. Each section of the website will load individually so it shows the user enough
of the website to keep him hooked and scrolling rather than
- Application Errors- In case of some problems in the link of the website, or glitches in the coding and Html file, the website shows page not found and other such errors. One example of such a website is
an old website of Rotaract Club of Mithibai College – www.rcmithibai.org. that won't load at all due to some error.
- Content- For the website to rank high and be visible on the search, the content on the website needs to be full of relevant keywords. All content present on the website counts and determines the website
ranking.
- Content Hub- It comprises the blogs that are relevant to the website content that is present at the back-end of the website. The blogs are generally written using as many keywords as possible. These keywords
attract crawlers and help increase website ranking. For example, Nykaa has blogs like “Your best skin-care products to fight this Holi troubles”.
- Structured Data- It is the data under your website and your pictures that are relevant. It is like the data that will help Google identify your content. It will help google serve the exact image when a
user searches for the related information.
- Meta Tags- Meta Tags are HTML components that are descriptive. They are a part of the main section of the website page. They describe the website pages in a manner such that the search engine identifies
the components of the pages and the website.
- Domain and Page Authority- The domain is the website (www.nykaa.com) whereas pages are all components that fall under the website( they may be grouped pages containing several pages or one product page)
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