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6 Reasons why Mobile Optimization Matters to your Business Website
SEO
Introduction
What do you do if a website you opened from the search results is not working on your phone? You open another website. Mobile optimization allows the users to view and navigate your site effortlessly. It is reported that there are about 7.1 billion mobile users in the world who generate 54.4% global traffic. Imagine the kind of organic traffic a well functioning website will attract. This is not the only advantage though.
Here are 6 reasons why it matters for your business website:
- Improves User Experience
You need to keep in mind that a website has a different view on PC. If you use the same design for both, it might end up breaking some part of the design on the phone. The primary goal of any business is to be able to provide the users a seamless experience. This will make the users want to return to your site in the future. A few ways you can do that is by ensuring the text is readable, the buttons are not too small, and it has a navigation menu which makes it easy to browse through.
- Users Spend more Time on your Site
If you have optimised your site for mobile, it makes it pretty responsive. Clear to read fonts, clickable links, easy navigation on a small screen are some characteristics of responsive design. There are multiple benefits of such a design; number one being: users stay for a longer duration.
- Increases Engagement
If users stay on your website more, they are more likely to buy some of your products or services which will earn you conversions. Moreover, they will want to explore more of it through your website. Chances are they will also leave a review under their favourite product and engage similarly with content on different pages.
- Your Website Loads Faster
According to a few reports, a user typically waits about 2 to 3 seconds for a website to load after which they typically leave. Buffering is a common issue which is tackled by orienting your site for mobile. Page speed is a direct ranking factor for google. If users don’t dwell for longer periods on your site, it will push you lower in the results page. This is why it is advisable to optimise your website’s speed for mobile use.
- Boosts your SEO
Search Engine Optimisation (SEO) is a whole different branch that has a vast number of concepts under it. To summarise, SEO works towards boosting your ranking on the Google search engine results page. Google specifically recommends an interactive approach to mobile optimisation. If you are specifically looking for seo services for small business then check out our website.
- Gives you an Edge Over the Competitors
In an industry of a specific, you are not the only one vying for the attention of customers. A lot of your competitors will also have a website for their business. Having a mobile friendly website design will set it apart from the rest.
Although it is possible they already have optimised their website. In that case, you can analyse their approach; where they are lagging, what worked for them and optimise your site on the same lines.
Conclusion
Hence, to achieve top-tier results for your business, try incorporating mobile optimisation into your strategy. As we mentioned, user experience is the key and the only way to deliver that is by a flawless website design. The best way to get one is by getting it done by professional developers.
We at Verve Media have a team of expert web developers who help you in designing and optimising a website for your business. They aim to develop websites for a smooth user experience which build a large client base. With their assistance, you are bound to achieve your business goals. In addition to web development, we offer a plethora of services like graphic designing, digital marketing, filmmaking. Having helped brands through each and every step of their business, we have the experience it takes to compete in the industry, which makes us the best digital marketing agency.
You can take a look at our website for more information on our services. Optimise your website for mobile usage with experts at Verve Media!
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